Digital PR on a budget: How to get awesome press links for SMEs


Big businesses pay thousands of pounds to PR companies to get them great press. But start-ups and SMEs need the boost publicity can give just as much, and are sometimes more deserving of attention. With 15 years’ media experience, former national news journalist Corinne knows how to take blue-chip worthy campaigns and adapt them intelligently for SME-sized budgets, to gain similarly spectacular results. This talk offers insights into some specific strategies that have worked for SMEs on a budget, detailing the campaigns themselves as well as the thinking behind them.

In this session, Corinne will show you:

  • How to get one step ahead of the digital PR competition by being more wily and brave
  • How being fast like a cat will see your hit rate with journalists skyrocket
  • How predictable user behaviour can help you look into the future with uncanny precision, gaining hundreds of links in the process
  • How to make dry but necessary information into something that’s addictive and shareable
  • How to start a conversation with consumers that just keeps on going