Big businesses pay thousands of pounds to PR companies to get them great press. But start-ups and SMEs need the boost publicity can give just as much, and are sometimes more deserving of attention. With 15 years’ media experience, former national news journalist Corinne knows how to take blue-chip worthy campaigns and adapt them intelligently for SME-sized budgets, to gain similarly spectacular results. This talk offers insights into some specific strategies that have worked for SMEs on a budget, detailing the campaigns themselves as well as the thinking behind them.
In this session, Corinne will show you: