GTM (Google Tag Manager) for Digital Marketers Training Course

  • Date:
    26th Apr 2018
  • Location:
  • Price:
    £500 - Early Bird

Get your head around everything a marketer needs to know about GTM

Course Timings: 9:30 – 4:00

What does the course cover?

Google Tag Manager is not just a shiny tool for nerds.

We ALL need to use it.

This short course will teach you the fundamentals you need to know with no coding knowledge at all.

If you know and love JavaScript and you want to flex your geek muscles, this is not for you. If JavaScript terrifies you and you just want to quickly and easily get your marketing tags on your site without stepping into the dragon’s den that is IT then this is the course for you.

Having done this course you’ll be able to speak confidently about what you need GTM to do and how to do it. You’ll be able to set up your marketing tags without calling on developers. You’ll be comfortable with GTM vocabulary and you’ll have the confidence to safely and reliably add the tags you need to your website.

Part 1

  • Introductions
  • What is a Tag Management System?
  • What is Google Tag Manager?
  • Why use a Tag Management System?
  • Creating a GTM account and containers
  • Deploying GTM on your site
  • The GTM User Interface
  • GTM User Management and Security
  • Tags, Triggers and Variables
  • Auto Event Tracking


Part 2

  • Google Tag Manager and Google Analytics
  • Customising your GA tags including:
  • Custom Dimensions
  • Custom Metrics
  • Content Groupings
  • Cross Domain Tracking
  • What is a data layer?
  • Why use a dataLayer?
  • Introducing the GTM dataLayer
  • Some GTM dataLayer examples
  • Using the GTM dataLayer with GTM
  • GTM and GA’s Enhanced Ecommerce


Part 3

  • Creating an end to end analytics testing platform
  • Debugging and Publishing:
  • Preview and Testing
  • Versions and Environments
  • Debugging with the Console/3rd party tools
  • Beyond the basics: What to do next?


100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch

Stuart Kerr
Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

Danielle Easton
SEO Consultant-22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

Brett Saltalamacchia
SEO Analyst-Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.

Matt Allfrey
SEO Manager-iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.

Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage





What to expect?

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.



Enter your email below and get a free of charge 20 minute training taster video and a full PDF breakdown of the topics covered in the course.