Course Timings: 9:30 – 4:00
The international search workshop will go in-depth through the different phases of the process, including the criteria, strategies as well as specific tactics and tools to achieve success in multilingual and multicounty SEO projects. Designed for digital marketing professionals who want to develop or improve their skill-set in international search, the course will run through:
Identifying markets and opportunities
Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.
International SEO and Multilingual PPC basics
Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.
Global search engines and tactics
Gain insight into the search engine landscape worldwide, with specific interest in Yandex and Baidu.
Global site structures and technical considerations
Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.
Global content marketing and strategies
Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.
Cultural usability and conversion
Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements effect conversion in key markets.
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