Course Timings: 9:30 – 4:00
Marketing Automation is one of the hottest topics right now, but how can you cut through the bluster and deliver the kind of marketing that changes business.
In this hands on and practical course you’ll pick up everything you need to get cracking with your own marketing automation projects.
10.00 -10.30 – Marketing Automation today: what’s changed? Your complete overview of the vendor landscape, from market leaders to new challengers
10.30 – 11.15 – How do you choose the right MA for your business? Whether new or upgrading, this session will help you understand what’s important and why cultural fit can’t be ignored. Benchmark yourself on the MA maturity curve
11.15- 11.30 Coffee
11.30 – 12.30 Getting hands on – customer journey mapping for automation success, taking the outside in approach.
12.30 – 13.00 Learnings: why MA campaigns go wrong and how to avoid the howlers (including short over of GDPR implications)
13.00 – 13.45 Lunch
13.45 – 14.30 I wish I had thought of that! Case studies to inspire
14.30 – 15.00 Databasics – why we will still don’t get this right and how to solve common problems
15.00 -15.15 Tea
15.15 – 15.45 Future proofing – what’s coming in the Martec stack and what needs to be in your plan?
15.45 – 16.00 Questions, summary, your action plan and Close
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Head of Digital-Liberty Games
Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences
SEO Consultant-22 Digital
It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
SEO Manager-iCrossing UK
I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage
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