Measuring Content Success with GTM


Analytics expert Tom Bennet from Builtvisible will reveal how to transform the way you measure the success of your marketing efforts using Google Tag Manager.

This talk will demystify the digital no-man’s-land to which Tag Management is so frequently relegated, offering concise and actionable explanations of containers, data layers, tags and triggers. You’ll get a clear demonstration of how you can use the platform to measure success, show the value of your content, and take ownership of your digital performance.

This talk is a must-see for business owners, developers, marketers and search specialists, as it sits at the intersection of dozens of roles within digital marketing.