Course Timings: 9:30 – 4:00
Business development is rarely talked about as an agency’s competitive advantage. But it absolutely can be, allowing smaller agencies to triumph against their larger counterparts.
Adopting the principle of ‘marginal gains’, this course will look at all aspects of business development, from how you define your agency’s proposition through to on-boarding, showing how small improvements at every stage can translate into a significant uplift in new business performance.
We’ll be looking at:
This course is designed for agency leaders who either cannot find, or cannot justify investing in, a full-time business development manager but recognise the importance of understanding and adopting the processes and skills associated with an established new business function.
It would also suit junior to mid-level business development managers looking to up their game.
Please be prepared to be as open as you are able to about your business development challenges. The more attendees are willing to share, the more you will get out of the day.
Ben Potter was the Commercial Director at digital marketing agency, Leapfrogg, for almost fourteen years, amassing a huge amount of new business experience in that time.
A meticulous approach to lead generation, nurturing, qualifying, briefing and presenting saw the agency achieve an average win rate of 70%, including high profile brands such as Agent Provocateur, Dune London, Crabtree & Evelyn, Cath Kidston, Wolseley PLC, The Press Association and TUI.
Ben now helps aspiring agencies improve how they win and retain the right clients, his mission being to make the experience of buying and selling digital services better for all those involved.
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