New Business and Sales Skills Training Course

  • Date:
    26th Apr 2018
  • Location:
  • Price:

New business skills for agency owners and budding BDMs.

Course Timings: 9:30 – 4:00

What will be covered?

So, you know your SEO from your PPC. That’s a given. But do you have the skills to sell your agency, your ideas and yourself better than the competition?

Business development is rarely talked about as an agency’s competitive advantage. But it absolutely can be, allowing smaller agencies to triumph against their larger counterparts.

Adopting the principle of ‘marginal gains’, this course will look at all aspects of business development, from strategy and planning through to crafting a winning presentation, showing how small improvements at every stage can translate into a significant uplift in new business performance.

We’ll be looking at:

Session 1 – Setting yourself on the right path

  • The guiding principles, skills and behaviours needed to be successful
  • Establishing who you should target and why
  • Reflecting on past performance to set realistic objectives

Session 2 – Building (and maintaining) a solid pipeline

  • Getting inside the head of your ‘ideal’ client
  • Creating a prospecting plan (and sticking to it)
  • Ideas to open doors and nurture relationships

Session 3 – Turning opportunities into wins

  • Mastering the art of qualifying
  • Crafting a winning presentation based on the principle of ‘value’
  • Handling objections in the right way


Who is this course for?

This course is designed for agency leaders who either cannot find, or cannot justify investing in, a full-time business development manager but recognise the importance of understanding and adopting the processes and skills associated with an established new business function.

It would also suit junior to mid-level business development managers looking to up their game.

Please be prepared to be as open as you are able to about your business development challenges. The more attendees are willing to share, the more you will get out of the day.

About the trainer

Ben Potter was the Commercial Director at digital marketing agency, Leapfrogg, for almost fourteen years, amassing a huge amount of new business experience in that time.

A meticulous approach to lead generation, nurturing, qualifying, briefing and presenting saw the agency achieve an average win rate of 70%, including high profile brands such as Agent Provocateur, Dune London, Crabtree & Evelyn, Cath Kidston, Wolseley PLC, The Press Association and TUI.

Ben now helps aspiring agencies improve how they win and retain the right clients, his mission being to make the experience of buying and selling digital services better for all those involved.


100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.



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