SEO Auditing Training

  • Date:
    30th Oct 2017
  • Location:
    London
  • Price:
    £475
    £425 - Early Bird
  • REGISTER
  • Date:
    26th Apr 2018
  • Location:
    Brighton
  • Price:
    £600
    £500 - Early Bird
  • REGISTER
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IN JUST ONE DAY YOU’LL IMPROVE THE QUALITY AND VALUE OF YOUR SEO AUDITS.

Earlybird Ticket: £425 (Ends 19th June 2017) Normal Ticket: £475

Course Timings: 9:30 – 4:00

What does the course cover?

The process of auditing a website is one key SEO processes whether you’re working for an agency, as a freelancer or in-house. This practical and hands on course really delves into detail on how to produce world class audits. The kind of audits that deliver better results, you can charge more for and make the most of the search marketing opportunity for your business.

 

SEO Auditing Training Agenda

PART 1 – GOOGLE SEARCH CONSOLE

  • Verify your site in Google Search Console
  • User access
  • Google Analytics integration
  • Crawl Errors report
  • Crawl Stats report
  • Search Analytics report
  • XML Sitemaps report
  • Index Status report
  • Structured Data report
  • HTML Improvements report
  • Links to Your Site report
  • Manual Actions report
  • txt tester
  • Fetch & Render
  • Mobile Usability report
  • URL Parameters configuration
  • Remove URLs
  • International Targeting

 

PART 2 – CRAWL TOOLS

  • Landscape of Crawl tools – from Xenu Link Sleuth to DeepCrawl and in between
  • The Screaming Frog interface
  • Gather basic website data
  • Internal crawl report
  • Customised crawls
  • Alternative (list) crawls
  • Crawling and indexing control
  • Site speed & response times
  • Missing / Duplicate / Unoptimized page elements
  • Exporting crawl data & reports
  • Analysing Images
  • Analysing site structure
  • Broken internal and external links
  • Sitemaps
  • HTTP status codes

 

PART 3 – LINK ANALYSIS

  • Good Links vs Bad Links
  • Link metrics: linking domains vs total links, TF & CF, DA & PA
  • Different link types; sitewide, widgets, editorial links, paid links, rel=nofollow
  • Link quality indicators; spam sites, directories, private blog networks
  • Anchor text over-optimisation
  • Link analysis with Majestic & Kerboo
  • Google Penguin & manual penalties
  • Disavow files
  • Links to broken pages
  • Competitor link analysis
  • Other tools: LinKResearchTools, SEMrush, Sistrix

 

PART 4 –TECHNICAL & ON-PAGE ISSUES

  • Page Titles & Meta Descriptions
  • Keyword Stuffing
  • Images: ALT attributes, filenames, caption text
  • Canonical page versions
  • Duplicate content & DUST
  • Thin content
  • HTTP Status Codes
  • HTTP and HTTPS
  • URL Changes; site migrations, redesigns, moving pages
  • Site structure & click depth
  • Internal link anchors
  • Optimised page URLs
  • Blocked pages & blocked resources
  • Crawl traps, pagination, sorting & filtering
  • Structured Data markup
  • Clean HTML
  • XML Sitemaps

 

PART 5 – PAGE SPEED & MOBILE OPTIMISATION

  • Page speed and SEO
  • Common page speed issues
  • Measuring page speed: PageSpeed Insights
  • Measuring page speed: GTMetrix
  • Chrome Developer Tools
  • Google Analytics
  • Mobile sites: Responsive Design, Dynamic Serving, Separate Mobile Site
  • Common Mobile Errors
  • Google Search Console & Mobile Usability
  • Accelerated Mobile Pages (AMP)

 

PART 6 – KEYWORDS & TARGETING

  • Keyword research essentials
  • Google search & keywords / topics
  • Brainstorming a seed list
  • Google Suggest & Related Searches
  • UberSuggest
  • Youtube Suggest
  • Answer The Public
  • Bing Keyword Tool
  • Google Trends
  • Google AdWords Keyword Planner
  • Moz Keyword Explorer (keyword difficulty)
  • Sistrix (competitor keywords)
  • SEMRush (competitor keywords, SEO Keyword Magic, featured snippets)
  • Keyword mapping
  • Putting your keyword plan into action
  • Tracking rankings (SERPwoo, AuthorityLabs, or Moz)
  • Applying all your new-found knowledge, a case example

 

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Testimonials

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch

Stuart Kerr
Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

Danielle Easton
SEO Consultant-22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

Brett Saltalamacchia
SEO Analyst-Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.

Matt Allfrey
SEO Manager-iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.

Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage

RECENT EVENT ATTENDEES HAVE INCLUDED

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What to expect?

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

Training

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