BrightonSEO

In this talk, Carlos will delve into TikTok and SEO, uncovering how the principles of search engine optimization can be applied to the popular social media platform. He will share his internal data on his best-performing tests and provide insights into how to apply Google SEO knowledge to TikTok

Dive into the exciting journey from SEO to Organic Search Optimization (OSO). In her talk, Valentina will be highlighting the necessity of adopting a holistic search strategy that embraces all aspects of organic, especially social media. The search landscape is rapidly evolving, necessitating different channels to work in synergy and maximise our results.

The talk focuses on the necessity of adopting an integrated approach able to leverage the strengths of social media alongside traditional SEO tactics. It will provide insights and guidelines for crafting a strategy focused on the synergy between platforms like TikTok, YouTube, and long-form content channels.

Valentina recognises the generational shift between the new and the traditional, and aims to bridge the gap between the innovation of Gen Z and the wisdom of the Boomers. By including practical tips and methodologies, she will provide a tool to make social media a friendlier place and a powerful ally in your SEO efforts, ensuring your content stands out across all platforms.

Join her as she unravels the "je-ne-sais-quois" of engaging users in today's ever-evolving online world!