How to take advantage of Google using Usage Metrics for rankings


Google cares about user metrics such as CTR form SERPs or user dwell time on page/site. In addition, Google doesn’t like doorway pages, pages created purely to attract traffic from search resutls which do not form part of natural navigation for real users.

Google have been talking about these changes for a long time. So why so many websites continue with the ‘doorway page’ approach and ignore the importance of real user metrics?

In this talk Polly will be sharing some simple and actionable tactics to replace ‘doorway page’ approach and create killer landing pages for real users which rank well and form part of primary navigation.