UX for Marketers Training Course

  • Date:
    26th Apr 2018
  • Location:
    Brighton
  • Price:
    £600
    £500 - Early Bird
  • REGISTER
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IN JUST ONE DAY YOU’LL LEARN HOW THE FUNDAMENTALS OF UX WILL HELP IMPROVE YOUR MARKETING

Earlybird Ticket: £425 (Ends 19th June 2017) Normal Ticket: £475

Course Timings: 9:30 – 4:00

What does the course cover?

User Experience is playing an increasingly important role across SEO and other marketing disciplines. This course will help demystify UX for people working in marketing, as well as giving practical tips for how to improve the usability of the websites that you work on.

You’ll learn:

  • What UX is, and why it matters
  • What processes are used by UXers
  • How good UX can positively impact your SEO
  • How you can use UX tools and techniques to improve your website

 

UX for Marketers Training Agenda

10:00 – 11:30 An intro to UX

  • What UX is
  • Why it’s important
  • How you can get involved
  • Dealing with UX-ers

 

11:30 – 11:45 Coffee Break

11:45 – 13:00 Common UX methods

  • Analytics for UX
  • User testing
  • Stakeholder interviews
  • Design psychology
  • Personas (marketing Vs. design)
  • Measuring UX

 

13:00 – 14:00 Lunch

 14:00 – 15:00 UX for SEO

  • Why UX matters
  • Dispelling myths
  • Quick wins
  • Where landing pages sit in the User’s Experience
  • Consistency of messaging

 

14:00 – 15:00 UX for conversions

  • Differences between UX and CRO
  • Common CRO methods
  • Measuring results

 

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Testimonials

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch

Stuart Kerr
Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

Danielle Easton
SEO Consultant-22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

Brett Saltalamacchia
SEO Analyst-Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.

Matt Allfrey
SEO Manager-iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.

Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage

RECENT EVENT ATTENDEES HAVE INCLUDED

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What to expect?

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

Training

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