Why Brand Signals Are Replacing Authority
Ade is the founder and head of digital at teapot.co.uk an award winning agency helping companies to understand their online market and create websites that meet their business goals. Ade has more than a decade of experience covering development, eCommerce, SEO, content, digital strategy and the technical aspects of creating and running successful websites for a wide range of companies from small start-ups to enterprise level businesses.
For the past few years people have been talking about how links are diminishing as a ranking factor. Links aren’t going to go away but they are gradually becoming part of a larger ranking factor, Brand. But what is a Brand? and how does any size of business become a Brand?