Alan Cairns – Freelance

Speaking & Copywriting Training

Alan has worked in digital marketing for 9 years, following working as a freelance journalist.

My Sessions

Copywriting Best Practice Training Course

In just one day you’ll improve your copywriting skills and improve your content strategy. Course Timings: 9:30 – 4:00 What does the course cover? You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist. This intensive one-day workshop will enable […]


The shortcomings of data for content strategy

Following lots of advice on how data can be used to replace instinct, understanding, conviction and knowledge, my talk will focus on the things that data can’t do. Data can’t think outside the box and it will not help you plan innovative, creative and surprising campaigns. Could Michelin have found data to launch their Guide? […]