How Inside-Out Copy Makes You Invisible
Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show about writing compelling business copy.
When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realise the true value of what you have to offer. […]