Danni Lapham – Hotcourses Group

The Accelerated Mobile Pages Roadmap

Danni is a search engine marketer and the roving technical SEO at Hotcourses Group, overseeing its portfolio domestic and international educational sites. She has several years experience in digital marketing and launching tech start-ups, and is passionate about mobile, injecting mobile-first thinking into absolutely everything.

My Sessions

R-AMP Up Your Mobile Content – The Accelerated Mobile Pages Roadmap

This talk gives you the practical steps to roadmap a successful AMP migration. From implementation to tracking, Danni’s is a hands-on talk for optimising your mobile pages, from why you should care about AMP, what the possible impacts on your rankings and click-throughs are, and how to avoid the pitfalls.