Dominic Woodman – Distilled

Testing architecture & keyword/page groupings

Dominic is a consultant for Distilled and also runs teflSearch. He’s the spent most of the past year working with clients on SEO split testing.

Apart from testing all the things, he spends his time: creating strategies, deep diving into large websites, building things in Drupal, Python & Javascript and playing a lot of guitar.

My Sessions

Advanced Site Architecture – Testing architecture & keyword/page groupings

In this talk we’ll answer two of the most common IA questions: does this topic deserve its own page and how should we structure our internal links. Rather than going off our gut, we’ll look at how to take topics and then examine the SERPs to see if they deserve their own page. Then we’ll […]