Testing architecture & keyword/page groupings
Dominic is a consultant for Distilled and also runs teflSearch. He’s the spent most of the past year working with clients on SEO split testing.
In this talk we’ll answer two of the most common IA questions: does this topic deserve its own page and how should we structure our internal links. Rather than going off our gut, we’ll look at how to take topics and then examine the SERPs to see if they deserve their own page. Then we’ll […]