Top 10 AdWords Tactics for B2B Lead Gen Campaigns
Jeroen Maljers is the CEO and co-founder of Swydo, a reporting, monitoring and workflow tool for online marketers. After several years as a brand marketer and marketing consultant, Jeroen launched a boutique digital agency in 2006, then shifted his attention to advertising technology with Swydo’s launch in 2011. With over 10 years of hands-on PPC management for international brands in finance, publishing, recruitment and software, Jeroen’s B2B and B2C expertise has led to a number of speaking and moderating engagements at conferences and PPC workshops. He has thorough knowledge of the Adwords, BingAds, Facebook Ads and Twitter Ads APIs and is an expert in PPC reporting.
Running B2B PPC search campaigns is complex and wrought with pitfalls. With over 10 years of digital agency and in-house marketing experience, Jeroen Maljers will share hard learned tactics to avoid non-business clicks, competitive clicks and non-intended impressions. You’ll walk away from this session with best practices on account structure, bidding, keywords, negatives selection, use […]