News hooks in Digital PR and link building
Shannon is the head of PR and content at Aira. She has experience in working with well known brands such as Vouchercloud, RS Components, Goodyear Tyres, AXA PPP healthcare and Poundland. Her key skills include developing integrated creative content campaigns, digital PR strategies and media relations/link building.
We all think we know what a news hook is, but do we really? I’ll be be exploring the definition of a news hook and see what it really means for digital PRs and SEOs. I want to give your a number of key take homes to ensure you’re really maximising news hooks and generating […]