Shannon McGuirk – Aira

News hooks in Digital PR and link building

Shannon is the head of PR and content at Aira. She has experience in working with well known brands such as Vouchercloud, RS Components, Goodyear Tyres, AXA PPP healthcare and Poundland. Her key skills include developing integrated creative content campaigns, digital PR strategies and media relations/link building.

My Sessions

News hooks: what are they and how can you make the most of them in your digital PR and link building strategies?

We all think we know what a news hook is, but do we really? I’ll be be exploring the definition of a news hook and see what it really means for digital PRs and SEOs. I want to give your a number of key take homes to ensure you’re really maximising news hooks and generating […]