Sophie Everett – Prodo Digital

How to package and pitch a story to journalists

Sophie is Head of PR at one of the North’s leading digital marketing agencies, Prodo Digital www.prodo.com, translating online content campaigns for inbound marketing into media coverage for a wider reach. She develops and manages the delivery of agile/digital PR strategy both for clients and inhouse, merging traditional PR skills with Prodo’s digital marketing offer to maximise the effectiveness of campaigns for data-driven results and lead generation. With nearly 20 years’ experience in PR and content, Sophie’s insights will help SEO professionals to broaden their understanding of how to work with journalists.

My Sessions

How to package and pitch a story to journalists

You’ve created a great piece of content – now you want to stretch it that bit further, but you’re not sure how. Whether you’re simply hoping for backlinks or have more specific objectives to meet, turning content into something newsworthy takes thought, preparation and a little skill to gain media coverage. Find out: • What […]