BrightonSEO

Site speed is an important part of website optimisation. Amazon, the BBC and Google have all run tests that show that even 200ms difference in site speed has a massive impact on users.

Google Tag Manager (GTM) was released over ten years ago (February 2013) and is older than the now retired Universal Analytics. That's a lot of potential for cruft, junk, fluff, dead code and old tags.

When was the last time you **really looked** at your GTM container?

We're going to look at 5 things that you can do to improve performance and governance, within your containers.