BrightonSEO

Luxury clients (regardless of the industry) tend to ask the same questions:
- How can we compete with (insert another brand that sells cheaper products)?
- How can we reach the right audience (who can afford our products)?
- How can we convince the brand team to implement these changes (usually breadcrumbs)?

In this talk, Greta will teach you what ecommerce SEO tactics work best for (stubborn) luxury brands. She will discuss everything from targeting the right audience and aligning your content strategy to stakeholder management (aka how to win the brand team on your side and get your tech tickets implemented).