In this talk, Jane will discuss why it’s so important to focus on the effectiveness of the links being built, how you can measure the impact and how you can optimise your digital PR campaigns to provide the most value for both search and brand.
Jane will share examples of how JBH is measuring impact and how the agency is using bespoke AI tools to enhance campaign delivery, from research to pitching, targeting and trend mapping.
Effective links or brand death: how to earn and measure them
brightonSEO April 2024
