BrightonSEO

In this talk, Cheryl will discuss the challenge facing Digital PRs when it comes to reporting, and the expectation that we can demonstrate 'value added'. She will also discuss how we can get much closer to doing this by reporting on a broader mix of metrics, rather than just talking about volume of results or links earned alone. She'll also explain where you can get data from to inform other metrics, and how to curate the right blend for your clients.