BrightonSEO

In this talk, Natalie discuss how refreshing and repurposing content not only leads to on site content success - including improvements in keyword ranking and traffic - but can also help save valuable time and promote what matters to audiences.

With the deluge of low quality content that is flooding the web, and the often neglected element of content decay, it’s really key for marketers to understand how to improve the quality of and add value to existing content - and how to identify cross-channel content opportunities while doing so (including short-form video).

She will give real-life examples of successful content refreshes, tips on what to refresh, how, and when, alongside giving guidance on what you could use as cross-channel content.