BrightonSEO

Search behaviour hasn’t just changed within Google, it’s changed its platform. TikTok is a bona fide search engine for Gen Z, SGE is more unknown than a Google Algo update. Is SEO dead (again?). No. But it’s time for SEO to evolve. In this talk, we show you a new approach to owning topics and planning content based on demand across the whole search landscape - from Google through to social media and ChatGPT and SGE. With the right data, you can transform the impact of SEO far beyond one channel.