BrightonSEO

Testing in the digital landscape is not like testing in a lab environment where all or most conditions are controlled for, so it can be tricky to execute tests and draw clear conclusions that we can apply to the entire website. In this session, you will learn how to select test and control groups for acquisition testing, how to analyse and infer statistical significance from your results and how to present your conclusions to the wider team to create a business case for meaningful changes. This has been Giulia's go-to strategy in her past few roles and has been instrumental in setting the roadmap for most of the websites she's worked on.