BrightonSEO

In her role at Hootsuite & AdEspresso, Sarah had the opportunity to audit more than 800 Facebook and LinkedIn ad accounts.

Clients would approach her with questions like, "Can you assist us? We invested $5000 in LinkedIn ads but didn't generate any leads," or "Why has my cost per lead gone up?"

During this presentation, Sarah will discuss common mistakes made by advertisers and also highlight effective strategies she has observed in various industries.