DateLocationPrice
9:30 - 4:00 September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

What does the course cover?

With a platform that evolves at eye popping speed, rolling out new features and algorithm updates on a near daily basis, keeping on top of what works today is increasingly challenging, especially when Facebook is just one of your many responsibilities.

Fast track the very latest insight and best practice into Facebook marketing from one of the UK’s leading Facebook Marketing experts, Marie Page.

Suitable for micro businesses, SMEs, not-for-profits right through to leading brands, we’ll explore masses of content ideas and case studies throughout the day which you can adapt and use in your own sector. Even if you are an old hand at Facebook marketing there will be plenty of new approaches covered to inspire and inform further innovation on the platform.

As well as the very latest new releases from Facebook (of course right now we don’t even know what they will be), this advanced one day course will cover:

Mastering the Facebook News Feed algorithm

  • Some Pages see reach as low as 2% of fans – why is this and what can you do about it?
  • A guide to NFO (News Feed Optimisation) and the very latest on the News Feed algorithm
  • What is the Relevancy Score and what can you do to increase yours?
  • Content types – why some content types fly and others nosedive. Getting creative with under-utilised content types
  • How to avoid using “trigger words” that result in algorithm penalties
  • How to drive up engagement
  • When and how you should pay to boost a post for maximum effect

Getting the basics right

  • Getting grey or blue tick verified
  • Names, categories, about text and Our Story best practice
  • Cover image best practice and data capture opportunities
  • Use of CTAs
  • When and how often to post. Is there a magic time?
  • Building fan numbers and converting them to customers
  • Are hashtags worth the effort on Facebook?
  • Setting up a Shop and Services section on your Page (even if you have nothing to sell)

Engaging on Facebook:

  • Facebook Groups – your secret weapon for community building and engagement
  • Using Facebook Messenger for customer service and in effective advertising
  • Getting competitions right and other tips for staying out of Facebook Jail
  • Ideas for increasing fan numbers without resorting to Page Like ads

Creating content for Facebook:

  • Ideas for devising new content without the stress
  • Developing user generated content and how to repurpose that in other communications for maximum effect
  • Best practice for those posts when you do need to sell
  • Metadata tricks and tips

Using media:

  • Getting serious about video with Facebook Live, playlists, optimisation and more
  • Using photographs well even on zero budget
  • Image size best practice

Advertising:

  • Understanding the Facebook ads infrastructure
  • Prioritising your ads targeting for effective conversion
  • Digging into custom audiences and detailed targeting
  • The anatomy of an ad that converts
  • Using Cialdini’s weapons of persuasion
  • A quick look at ads in the context of funnel marketing
  • The cost of a low relevance score and how to improve it

Useful tools:

  • Apps and software to help you manage your Page
  • A live guide to Facebook Insights

Plus

  • Live clinic – looking at your Facebook Page – what can you do to improve?

 

About Marie Page

Marie Page is a social media communications specialist and co-founder of The Digiterati, a collective of leading digital marketing experts focussed on consultancy and training.

As one of the UK’s leading Facebook marketing experts her book “Winning at Facebook Marketing with Zero Budget” enjoys 5* reviews on Amazon. She is also author of the Smart Insights’ Smarter Guide to Facebook Marketing edited by Dr Dave Chaffey and the Smarter Guide to Facebook Advertising.

Marie is a speaker at conferences such as BrightonSEO as well as numerous podcasts. Her work has been featured in the Huffington Post, the Daily Telegraph, Daily Express and she also writes for Social Media Examiner and recently appeared on ITV’s current affairs show ‘Tonight’ giving an extensive interview about Facebook data privacy and ads targeting.

In addition to her consultancy and training work with The Digiterati, Marie runs an award-winning ecommerce company grown almost entirely through social media and email marketing.

Marie holds a Masters in Digital Marketing (even her award winning research topic was Facebook Marketing), and is a Fellow of the Chartered Institute of Marketing where she has also worked as an examiner on their digital marketing qualifications.

Register - Brighton Session

Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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