DateLocationPrice
9:30 – 4:00 September 27, 2018Brighton £600Register

Your Trainer

Meet your trainer

Anna started measuring success with web analytics in 2008 and hasn’t looked back since. She started in online marketing before moving purely to analytics and taking this even further by founding her own analytics consultancy in 2016. With agency, in house and own business experience she has worked with many different companies, budgets, scales and teams, leading to a well-honed skill in translating geek speak to non-geek to help everyone in the business gain what they need from analytics.

Who should attend this course?

This course is designed for people who are confident with the basics of Google Analytics but are looking to take this understanding to the next level. Although it covers some of the more advanced topics, it’s not intended for people who are whizz kids in GA themselves. That being said – if you are already advanced, this course would still be a good refresher and an opportunity to interact with other SEOs, problem solve, and get a fresh take on best practice. On the other hand, if you’re a complete newbie to GA you might want to check out our GA Fundamentals training.

What you'll need to bring along

We want the training to be as actionable and relevant as possible, so you’ll need to bring a laptop with access to your own Google Analytics account where you can directly apply what you learn. Other than this, come armed with any questions or problems which your trainer will be more than happy to answer or brainstorm with you.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course overview:

Google Analytics ain’t easy! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure campaign results more transparently.

In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master, including:

  • Common configuration/tracking issues
  • Account run through – mini health check process
  • Channel/Content analysis
  • Multi-Channel funnels & attribution
  • Custom reports & segmentation
  • Demo of Google Data Studio

 

Detailed course outline:

We’ve broken the course into the following agenda:

10:00 – 11:30 Practical Health Check

  • Admin configuration review
  • Reporting data review
  • How to spot errors quickly
  • Reviewing on-site tracking implementation
  • Tools for basic debugging

 

11:30 – 11:45 Coffee Break

 

11:45 – 13:00 Funnels, Flows & Attribution

  • Goal set up and funnel reporting
  • E-commerce reporting
  • Multi-channel funnels (MCF)
  • Attribution – Model comparison tool

 

13:00 – 14:00 Lunch

 

14:00 – 16:00 Analysis, Insight & Automated Reporting

  • Segments
  • Custom reports
  • Methods for setting up automated regular reports:
  • Reporting API (Google Sheets)
  • Google Data Studio

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

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