Date Location Price
March 31, 2021 Online £540 Register
June 29, 2021 Brighton £700 £600 - Early Bird Register

Your Trainers

Anna Lewis

Anna Lewis

Polka Dot Data Ltd
@annatlewis

Charlotte Upfold

Charlotte Upfold

Polka Dot Data

Meet your trainer

Anna has been an analytics geek for over 10 years and has been told she should change her name to Anna Lytics. She runs Polka Dot Data and has a wealth of experience training others to love GA as much as she does.

Charlotte is a numbers geek and GA superfan who is responsible for fixing a thousand spreadsheet rows in a flash of light. Charlotte ran away from the world of teaching to join the data dark side!

Who should attend this course?

Google Analytics isn’t easy when you realise there is so much to it! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure results more transparently.

In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master as well as uncovering things you never knew about GA!

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Google Analytics isn’t easy when you realise there is so much to it! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure results more transparently.

In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master as well as uncovering things you never knew about GA!

Course content:

Practical Health Check

  • Admin configuration review
  • Reporting data review
  • How to spot errors quickly
  • Reviewing on-site tracking implementation
  • Tools for basic debugging

Funnels, Flows & Attribution

  • Event Tracking
  • E-commerce reporting
  • Goal set up and funnel reporting
  • Multi-channel funnels / Attribution Model comparison tool

Analysis, Insight & Automated Reporting

  • Segments
  • Custom reports
  • Methods for setting up automated regular reports:
  • Reporting API (Google Sheets)
  • Google Data Studio
  • Q&A

Register - Online Session Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)
Jon Sharman

Jon Sharman
SEO Specialist, Life Science Group

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