Anna started measuring success with web analytics in 2008 and hasn’t looked back since. She started in online marketing before moving purely to analytics and taking this even further by founding her own analytics consultancy in 2016. With agency, in house and own business experience she has worked with many different companies, budgets, scales and teams, leading to a well-honed skill in translating geek speak to non-geek to help everyone in the business gain what they need from analytics.
Who should attend this course?
This course is designed for people who are confident with the basics of Google Analytics but are looking to take this understanding to the next level. Although it covers some of the more advanced topics, it’s not intended for people who are whizz kids in GA themselves. That being said – if you are already advanced, this course would still be a good refresher and an opportunity to interact with other SEOs, problem solve, and get a fresh take on best practice. On the other hand, if you’re a complete newbie to GA you might want to check out our GA Fundamentals training.
What you'll need to bring along
We want the training to be as actionable and relevant as possible, so you’ll need to bring a laptop with access to your own Google Analytics account where you can directly apply what you learn. Other than this, come armed with any questions or problems which your trainer will be more than happy to answer or brainstorm with you.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Google Analytics ain’t easy! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure campaign results more transparently.
In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master, including:
- Common configuration/tracking issues
- Account run through – mini health check process
- Channel/Content analysis
- Multi-Channel funnels & attribution
- Custom reports & segmentation
- Demo of Google Data Studio
Detailed course outline:
We’ve broken the course into the following agenda:
10:00 – 11:30 Practical Health Check
- Admin configuration review
- Reporting data review
- How to spot errors quickly
- Reviewing on-site tracking implementation
- Tools for basic debugging
11:30 – 11:45 Coffee Break
11:45 – 13:00 Funnels, Flows & Attribution
- Goal set up and funnel reporting
- E-commerce reporting
- Multi-channel funnels (MCF)
- Attribution – Model comparison tool
13:00 – 14:00 Lunch
14:00 – 16:00 Analysis, Insight & Automated Reporting
- Custom reports
- Methods for setting up automated regular reports:
- Reporting API (Google Sheets)
- Google Data Studio
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.