Anna has been an analytics geek for over 10 years and has been told she should change her name to Anna Lytics. She runs Polka Dot Data and has a wealth of experience training others to love GA as much as she does.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Google Analytics isn’t easy when you realise there is so much to it! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure results more transparently.
In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master as well as uncovering things you never knew about GA! Sometimes I think we should rename this course – 100 things you never knew about GA!
We will now also cover the new and exciting features of GA4! The majority of the course will focus on Universal Analytics which has been in use for a long time but still has so many ways it can go wrong or be misunderstood. But with the improvements in functionality of GA4, it is time to ensure you know how to use both.
Universal Analytics Health Check
- Admin configuration review
- Reporting data review
- How to spot errors quickly
- Reviewing on-site tracking implementation
- Tools for basic debugging
Making Universal GA Relevant to Your Business
- Event Tracking
- Custom Dimensions
- E-commerce reporting
- Goal set up and funnel reporting
GA4 and More
- Differences between GA4 and Universal Analytics
- Introduction to GA4 Reports
If we get time
- Overview of tracking set ups
- Google Data Studio
- Ask me anything
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.