Dan is Aira’s resident keyword research expert, working with clients ranging from SMEs to internationally recognised blue chip organisations.
With a background in SEO, both agency and in-house, he is vastly experienced in the realities of implementing successful SEO programmes.
From research and auditing to on-page and off-page, he is passionate about ensuring that the work he does creates real-world benefits.
Who should attend this course?
This course is designed for people who want to establish or strengthen their in-house SEO function. It’s ideal for people trying to navigate complex organisations and probably isn’t suitable for business owners who do all their own marketing.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Over the course of the day, you’ll not only learn about a variety of keyword research techniques but you’ll be able to start approaching the research process completely differently, seeing things from a different perspective with the end goal being able to identify and optimise for phrases that will increase traffic and conversions.
- Understanding Business Goals
- Search Intent & The Buyer’s Journey
- Seed Keywords
- Competitor Analysis
- Finding keywords, quick ranking opportunities & tools
- Prioritising keywords and mapping
- Content planning
What you’ll get out of this course
You’ll understand how to conduct in-depth keyword research for your client or business website, develop an understanding of the wider process behind a users search, how to identify relevant keywords to optimise for and how you can take your research from a spreadsheet to getting it correctly implemented on your site.
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.