Dan is Aira’s resident keyword research expert, working with clients ranging from SMEs to internationally recognised blue chip organisations. With a background in SEO, both agency and in-house, he is vastly experienced in the realities of implementing successful SEO programmes. From research and auditing to on-page and off-page, he is passionate about ensuring that the work he does creates real-world benefits.
In his spare time he is the founder of MK Search, a quarterly meetup based in Milton Keynes, and a huge fan of ice cream and Chelsea FC.
Who should attend this course?
This course is designed for any marketer who regularly conducts keyword research projects and wants to go beyond the basics to identify new terms and opportunities to help their clients or business.
Whether you’re new to the game, or have experience in keyword research; if you want to step up a gear, by the end of the day you’ll have mastered the art of keyword research and will have a solid foundation for future projects.
What you'll need to bring along
- A laptop (and charger)
- Access to research tools such as Moz, SEMrush or Ahrefs would be useful but not essential.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Over the course of the day, you’ll not only learn about a variety of keyword research techniques but you’ll be able to start approaching the research process completely differently, seeing things from a different perspective with the end goal being able to identify and optimise for phrases that will increase traffic and conversions.
- What’s going to be covered
- (Briefly) Why we conduct research
- How keyword research has changed and why it’s so important
The Buyer’s Journey & Intent
- What is the buyer’s journey?
- Understanding the intent behind keywords
- What we need to do for users & search engines
Keyword Research Tools
- Paid tools
- Free tools
- Freemium tools
Identifying New Phrases
- Gathering “Seed” keywords (Exercise)
- Competitor analysis
- Featured snippet opportunities
- Google Analytics
- Google Search Console
- Using research tools
Creating an Actionable Research Document (Exercise)
- What to include
- Mapping out the stages of the buyer’s journey and intent
- Where to start
- Why it’s important
- How to map keywords accurately
- Next steps
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.