September 28, 2020Online £500Register
On demandOnline £300Register

Your Trainer

Meet your trainer

Gareth is co-founder of purpose-built outreach link building agency, Seeker Digital.  He runs campaigns for global brands — including some of the biggest names and highest trafficked websites in the world.
In this course, Gareth will share what he has learned about building links: covering everything from scoring coverage on major publications, through to building a solid foundation of diverse links that every good site should have. You will learn how to independently apply his techniques to your own campaigns.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

The course will cover an end to end process for building a variety of link types. Learn how to project manage link campaigns properly to ensure consistent ROI with templates and workflows. Perfect your outreach value proposition and get better at pitching to journalists, editors, bloggers, and webmasters.

Equip yourself with the knowledge and confidence to build links that are safe and future-proof. Scale your work and build a team for outreach, covering everything from skill sets to software.

This course is available online via the brightonSEO online academy.

brightonSEO Online Academy

Course Outline:

  • Mindset
    • The evolution of link building and the industry
    • Google’s Link Scheme Policy
    • Risk mitigation and future proofing your work
    • What a good link profile looks like
  • Commercial
    • Making a case / getting buy in for links
    • Budgeting and forecasting
  • Campaign Setup
    • Team skill sets
    • SOPs – Project management is key
    • Toolset & automation
    • The backlink blueprint
    • Competitor research and GAP analysis
  • Link strategies
    • Outreach
      • Audience – Journo, Editors, Bloggers, Webmasters
      • Content based
      • Asset based
      • Karma based
    • Submissions
      • Brand foundation links
      • Resource pages, forums, comments, directories etc
    • Acquiring sites and assets
  • Content creation & asset building
    • Research & Ideation
    • Niche crossover
    • Content production
  • Prospecting
    • Data sources
    • Scraping like a boss
    • Social media prospecting
    • Filtering & cleansing data
    • Grading link opportunities
    • Contact research
  • The Approach
    • Comms channels
    • The Outreach Value Proposition
    • Pitching
    • Negotiating
    • Winning
  • Increasing value
    • Promoting your links
    • Getting them clicked
    • Relationship development
  • Tracking & monitoring

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Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

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