Date Location Price
10am - 4.30pm April 6, 2022 Brighton £720 £660 - Early Bird Register

Your Trainer

Meet your trainer

Gareth Simpson, founder of Bristol-based digital marketing agency Seeker, has over 15 years’ experience in technical SEO and advanced link building. Defining strategy, systems design and SEO for global brands—and some of the highest ranking websites in the world—Gareth is highly respected within the industry and regularly delivers training and talks all over the world. He has been a guest speaker at events including BrightonSEO and TechSEO Boost (Boston).


Who should attend this course?

This course is suitable for:

  • Beginners (from digital marketers to creative and technical SEOs) who want a solid foundation in link building.
  • Advanced link building practitioners who’d like to learn more advanced techniques and improve their knowledge and skills.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course introduction

This end-to-end Link Building and Outreach course will help you discover what link building is, and why it’s important.

You’ll learn how to gain coverage across the link spectrum, from major publications through to editorials. And this will enable you to build a solid and diverse backlink profile—something that every quality website should have.

But it’s not just about the how. You will also learn why you should build links; the motivations and justifications, the value of your results and how to communicate this value to stakeholders.

Combining a mixture of theory (video classes, anecdotes and case studies) and practical work (assignments and templates to apply to your own websites) you’ll explore a range of different approaches to link building, from how to make the most of basic tools to adopting advanced techniques.

Link building is an ever-evolving specialism, so keeping up-to-date with the latest developments will ensure that you know how to assess the risks, follow best practices and—most importantly—get results.

Course structure and content

The course covers the end-to-end process for building a variety of link types, exploring the following topics:

  • Session 1: Introduction to link building
    • The importance of links
    • ROI and the business case
    • History of link building
    • Link theory and analysis
    • Link quality standards
  • Session 2: System setup & workflow
    • Skill sets and team
    • Toolset and data sources
    • Project management and processes
    • The outreach audit
    • Prospecting, pitching, publishing
    • Tracking & reporting
  • Session 3: Fundamental Tactics
    • Pitching & negotiating
    • Content production
    • Foundational links
    • Outreach tactics
  • Session 4: Advanced Tactics
    • PR tactics
    • Creative asset tactics
    • Detox, defence and penalties
    • Future proofing

By the end of this course, you’ll know how to:

  • Build links that are safe and future-proof.
  • Project manage link campaigns to ensure consistent ROI with templates and workflows.
  • Perfect your outreach value proposition.
  • Improve your pitching skills—to journalists, editors, bloggers and webmasters.
  • Scale your work and build an outreach team.
  • Use link building software to advance your brand and business.



Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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