DateLocationPrice
9:30 – 4:00 September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Samantha is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Who should attend this course?

This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.

Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years. If, on the other hand, you’re only just entering the world of PPC, you might want to check out our PPC Fundamentals training course.

What should you bring?

Depending on the size of the group, there will be some interactive sessions where you are working and reviewing one of your own AdWords campaigns, so you will need to bring a laptop with access to an AdWords account.

There should also be time at the end for live Q&A and PPC clinics so make sure you come loaded with questions that you want answers to.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Google AdWords is changing so frequently that unless you are working in it day in and day out, it’s near on impossible to keep up.

This session will walk you through some of the newest and most interesting aspects of paid search advertising. To help us tailor the course material to your needs, we’ll send you a survey before the course to find out more about the level of your knowledge. This will also give you the opportunity to request any specific topics to be included within the course material.

We will also welcome a guest appearance from Bing who will talk us through the latest innovations and launches from Bing Ads.

Detailed Course Outline:

The day is jam-packed, and we’ll cover the following topics:

Developing your PPC Strategy

  • Translating business objectives into measurable goals
  • AdWords vs Analytics Data; what are the differences
  • Attribution: analysing conversion paths
  • Bidding strategies

 

Campaign Structure, Setup and Optimisation

  • Optimising AdWords campaign structure
  • Strategies to improve campaign targeting
  • Using AdWords extensions to improve campaign performance
  • Quality Score tracking, improving and reporting
  • AdWords Report Builder

 

Shopping Feed Optimisation and Campaign Structure

  • Optimising your shopping feed for Google AdWords
  • Strategies for structuring your shopping campaigns

 

Remarketing and Dynamic Adverts

  • Using ad customisers to enhance ad copy
  • Remarketing strategies for Search (RLSA) including custom match
  • Similar audiences

 

Bing Ads Session

  • Account management features
  • Account troubleshooting features
  • Account optimisation features

Register - Brighton Session

Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

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