“Aimed to help those looking to increase their knowledge of PPC across a range of different features. Actionable and insightful, you will leave with stacks of ideas to implement when you are back in the office.”
| Date | Location | Price | |
|---|---|---|---|
| 10am - 4.30pm October 5, 2022 | Brighton | £680 £595 - Early Bird | Register |
Who should attend this course?
This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.
Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.
What to expect
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
In this one day workshop we will systematically work our way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results.
Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.
Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell the trainer what you want to get out of the day. This helps them to customise the training course to ensure it resonates with each individual group that they train.
Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice.
The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.
Setting The Scene
Goal Setting
Account Structure
Research
Audiences
Ad Formats
Automated Bidding
Campaign Optimisation
Q&A and Live Audits
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.
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