Samantha is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.
Who should attend this course?
This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.
Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years. If, on the other hand, you’re only just entering the world of PPC, you might want to check out our PPC Fundamentals training course.
What you'll need to bring along
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
In this one day workshop we will systematically work our way through how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are marketing.
Google AdWords is one of the most frequently updated paid media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is near on impossible to keep up.
We have an action-packed agenda that includes some hands-on activities where we get under the bonnet of AdWords campaigns, reviewing your own accounts, as well as implementing some of the features we cover.
Prior to the course, you will be sent a survey to find out more about the level of your knowledge and this will also give you the opportunity to request sessions to be included within the course material which we will try to accommodate as much as possible.
Detailed Course Outline:
The day is jam-packed, and we’ll cover the following topics:
Developing your PPC Strategy
- Translating business objectives into measurable goals
- AdWords vs Analytics Data; what are the differences
- Attribution: analysing conversion paths
- Bidding strategies
- Keyword and Competitor research
- Auction Insights
- Bing Ads Intelligence
- Landing page best practice
- Measuring seasonal and regional search habits
Campaign Structure, Setup and Optimisation
- Finding the best structure for you
- Strategies to improve campaign targeting
- Using AdWords extensions to improve campaign performance
- Quality Score tracking, improving and reporting
- AdWords Report Builder
Advanced Features and Reporting
- Countdown Ads
- Dynamic Search Ads
- Remarketing Strategies for Search (RLSA)
- Customer Match
- Similar Audiences
- Demographics for Search Ads (DFSA)
- Google Data Studio
Live Audits & Q&A
- Depending on the time we have left, there may be opportunity to do live audits of your accounts
- We will also look to do an in-depth Q&A
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.