Samantha is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.
Who should attend this course?
This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.
Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
In this one day workshop we will systematically work our way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results.
Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.
Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell me what you want to get out of the day. This helps me to customise the training course to ensure it resonates with each individual group that I train.
Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice. Don’t just take my word for it; here are a couple of bits of feedback from recent attendees:
“Sam has provided a level of knowledge and experience that I have not yet come across in my career. She is a passionate, honest and agile paid media expert with the ability to think on her feet to best deliver results.”
“An absolute knowledge bomb, engaging presenter and explainer, and supportive mentor who goes above and beyond, I couldn’t recommend Sam more highly.”
The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.
Setting The Scene
- Where have we come from
- Where are we now
- Goals and Objectives
- Macro and Micro Conversions
- Conversion Tracking vs Imported Goals
- Conversion Tracking Setup
- Attribution Modeling
- Attribution Reporting
- Campaign Structures
- Account Level Settings
- Campaign Level Settings
- Keyword Research
- Competitor Research
- Negative Keywords
- Landing Pages
- Audience Targeting
- The Biddables
- Remarketing Lists for Search Ads (RLSA)
- In-Market Audiences
- Affinity Audiences
- Responsive Search Ads (RSA)
- Countdown Ads
- Dynamic Search Ads (DSA)
- Bidding Strategies
- Real Life Examples
- Testing and Refining
- Quality Score
- Bid Adjustments
- Optimisation Score
Q&A and Live Audits
- Time For Extra Questions
- Live Audits (time permitting)
Listen to Training Taster Podcast
Hear more about the course including what it will cover and who should attend from our trainer in our taster podcast episode.
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Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.