Samantha is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.
Who should attend this course?
This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.
Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years. If, on the other hand, you’re only just entering the world of PPC, you might want to check out our PPC Fundamentals training course.
Depending on the size of the group, there will be some interactive sessions where you are working and reviewing one of your own AdWords campaigns, so you will need to bring a laptop with access to an AdWords account.
There should also be time at the end for live Q&A and PPC clinics so make sure you come loaded with questions that you want answers to.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Google AdWords is changing so frequently that unless you are working in it day in and day out, it’s near on impossible to keep up.
This session will walk you through some of the newest and most interesting aspects of paid search advertising. To help us tailor the course material to your needs, we’ll send you a survey before the course to find out more about the level of your knowledge. This will also give you the opportunity to request any specific topics to be included within the course material.
We will also welcome a guest appearance from Bing who will talk us through the latest innovations and launches from Bing Ads.
Detailed Course Outline:
The day is jam-packed, and we’ll cover the following topics:
Developing your PPC Strategy
- Translating business objectives into measurable goals
- AdWords vs Analytics Data; what are the differences
- Attribution: analysing conversion paths
- Bidding strategies
Campaign Structure, Setup and Optimisation
- Optimising AdWords campaign structure
- Strategies to improve campaign targeting
- Using AdWords extensions to improve campaign performance
- Quality Score tracking, improving and reporting
- AdWords Report Builder
Shopping Feed Optimisation and Campaign Structure
- Optimising your shopping feed for Google AdWords
- Strategies for structuring your shopping campaigns
Remarketing and Dynamic Adverts
- Using ad customisers to enhance ad copy
- Remarketing strategies for Search (RLSA) including custom match
- Similar audiences
Bing Ads Session
- Account management features
- Account troubleshooting features
- Account optimisation features
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.