October 6, 2020Online £500Register
On demandOnline £300Register

Your Trainers

Meet your trainer

Sean is the Head of SEO at Blue Array – an SEO Consultancy based in Reading, Berkshire, which boasts clients such as carwow, Moonpig, Photobox and Simply Business.
With around a decade of experience in the SEO industry, Sean currently oversees numerous aspects of Blue Array’s day-to-day operations, and formulates successful strategies for the agency’s clients.
When not working on an SEO campaign, you’ll likely find Sean scoffing a burger and reviewing it for his blog, or hiking for stupidly long distances.

Tom is the Technical SEO Manager at BlueArray SEO. He manages all technical output for the agency, messing around with large enterprise size clients and small, scrappy start-ups. He has also recently been nominated for ‘Young Search Professional of the Year’ at the UK Search Awards!


Who should attend this course?

This is an in-depth session into advanced technical SEO, so you’ll need a solid foundation in SEO to get the most out of the session. If you want something a little more introductory, you might want to take a look at our SEO fundamentals training.

What you'll need to bring along

We will provide a notepad and pen but feel free to bring your laptop and a charger if that’s how you prefer to make notes.

NB The training session may overrun, so we recommend you don’t make any plans for straight after the advertised finish time.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Join us for a practical and advanced course that will build your knowledge of technical and on-page SEO.

Over the course of the day, you’ll not only learn about on-page SEO factors but you’ll actually utilise advanced on-page SEO techniques and optimise your site’s SEO signals for Google.

Most importantly, you will walk away with a deeper understanding of how and what to prioritise when it comes to technical SEO and why.

Detailed Course Outline:

Topics covered will include a ton of best practices and SEO tips on:

  • How search works and why crawlability is important
  • How canonicals work, why you need them and how not to use them
  • How not to screw up your international SEO settings with, among others, HREFLANG
  • Why Structured Data (Schema) is important and how to get the maximum benefits out of implementing it
  • How to avoid duplicate content and improve the overall content of your website
  • How and why to set up your URL parameters
  • Practical ways to speed up your website
  • How to utilise your server logs for SEO
  • How your internal linking structure may be holding you back
  • How to manage your crawl budget efficiently
  • How Javascript impacts the SEO of your website
  • How to make sure your website is prepared for Google’s mobile index and mobile crawling
  • How to monitor your desktop and mobile search rankings & performance
  • Which parts of Google Search Console are important to get right


In addition, during the session we are likely to discuss best practices and SEO tips for:

  • How to audit your website
  • Which SEO tools are worth using from a technical SEO perspective
  • Mobile vs Desktop search
  • Mobile SEO opportunities
  • HTTPS and how to take advantage of a unique opportunity to significantly increase your rankings
  • AMP, PWAs and SEO
  • Easy fixes and SEO tips to improve your rankings

Listen to Training Taster Podcast


Hear more about the course including what it will cover and who should attend from our trainer in our taster podcast episode.

Register - Online Session Register - Online Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

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