Course Overview:
Amazon dominates the US retail space and is projected to have a 50% retail market share by the end of 2021. In Western Europe, including the United Kingdom, Germany, France, Italy and Spain, Amazon is the No.1 ecommerce platform with 290 million unique visitors each month. Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers. Our Amazon SEO & Marketing course will help you to become a successful Amazon seller.
Amazon shopper’s primary navigation method is search, and it is crucial for any seller to optimise their listing/s in order to increase visibility. In this day-long course, we will explore key factors that influence your product visibility and how you can leverage Amazon marketing services to generate incremental sales. We will also explore some case studies and learn from proven tactics.
This is a practical course and you will have the opportunity to ask your account-related questions. By the end of the course, we expect you to go away with a to-do list to begin implementing immediately.
Detailed Course Outline:
Product Listing SEO
- Understanding Factors Affecting Amazon Product Ranking
Product Reviews Best Practices
- Amazon product reviews best practices
- Amazon vine program – FAQs
- Amazon Early Reviewer Program
Amazon Sales Channels
- Amazon Vendor Central
- Amazon Seller Central
- Amazon Hybrid
Amazon Product Launch
- Product launch best practices
- Winning the Buy Box: proven methods
- Avoiding price war with product differentiation
- Amazon product repricing to maximise sales
Keyword Research Best Practices
- Amazon keywords tools best practices
- Competitor keyword analysis
- The keyword research process for content optimisation
Account Suspension
- Common causes for Amazon account suspensions
- Creating an appeal to reinstate your account
- Handling intellectual property claims
Amazon Retail Analytics
- Seller Central Business Report Analytics
- Vendor Central Retail Analytics
Getting started with advertising campaigns
- Introduction – Sponsored Product Ads ( SPAs)
- Keywords Types – Broad, Phrase, Exact Match
- Automatic Campaigns vs Manual Campaigns
Amazon Sponsored Ads for non-English marketplaces
Amazon Advertising without Keywords
- Product Target Ads
- Category Target Ads
Advertising Reporting
- Understanding Amazon PPC Metrics
- Analysing advertising with a search term and placement reports
- Amazon advertising KPIs
Optimising Campaigns Performance
- Managing Bids
- Negative keyword best practices
- Bid strategy to increase sales
- Creating Portfolio for your products
Amazon Advertising – Sponsored Brand Ads ( SBAs)
- Introduction – Sponsored Brands Ads
- Optimising Sponsored Brands Ads
- Sponsored Brands reports
- Sponsored Brand Video Ads
Amazon Advertising – Sponsored Display Ads ( SDAs)
- Introduction – Sponsored Display Ads
- Optimising Sponsored Display Ads
Amazon Brand Analytics ( ABA)
- Understanding search behaviour
- Using ABA to improve advertising
Amazon Productivity Tools
Process-driven Amazon Advertising Ads checklist for marketers
Enhance your brand on Amazon
- Amazon A+ best practices
- Amazon Store design best practices
- Amazon store traffic analytics
Listen to Training Taster Podcast
Hear more about the course including what it will cover and who should attend from our trainer in our taster podcast episode.
Register - Online Session
Register - Brighton Session