DateLocationPrice
9:30 – 4:00 September 27, 2018Brighton £600Register

Your Trainer

Meet your trainer

Prabhat is a Marketplace consultant helping online sellers expand their presence on Amazon and eBay. Prabhat has 10 years of experience and has worked with both UK and International businesses.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Did you know 56% of UK, US, German and French shoppers use Amazon as a starting point for shopping online? As a result, Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers.

Amazon shoppers’ primary navigation method is search, so it is crucial for any seller on Amazon to optimise their listing to increase visibility. In this one-day course, you will explore key factors that influence your product discoverability along with practical ways you can leverage Amazon marketing services to generate incremental sales. We will also explore case studies and learn from proven tactics.

By the end of the course, we expect you to go away with a process-driven, clear Amazon growth plan to implement immediately.

Detailed Course Outline:

Over the course of the day we’ll cover the following topics:

  • Understanding how Amazon product ranking works
  • How to be eligible for shoppers’ Alexa searches
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keyword Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process-driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box: proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers

 

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

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