DateLocationPrice
9:30 – 4:00 April 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Meet your trainer

Prabhat is a Marketplace consultant helping online sellers expand their presence on Amazon. Prabhat has 10 years of experience and has worked with both the UK and International businesses.

Who should attend this course?

This course is perfect for you if you sell products on Amazon and want to improve your product discoverability

What you'll need to bring along

Bring your laptop, a charger and your account details.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Did you know that 56% of US, UK, German and French shoppers use Amazon as a starting point for online shopping? As a result, Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers. 

Amazon shopper’s primary navigation method is search, and it is crucial for any seller on Amazon to optimise their listing in order to increase visibility. In this day-long course, we will explore key factors that influence your product discoverability and how you can leverage Amazon marketing services to generate incremental sales. We will also explore case studies and learn from proven tactics. 

This is a practical course and you will have the opportunity to ask your account-related questions. By the end of the course, we expect you to go away with a process driven clear Amazon Growth Plan to begin implementing immediately. 

Detailed Course Outline:

Product Listing SEO  

  • Understanding Factors Affecting Amazon Product Ranking
  • The Link between FBA and Product Ranking

 Product Reviews Best Practices 

  • Amazon product reviews best practices
  • Amazon Vine Program – FAQs
  • Amazon Early Reviewer Program   

Amazon Vendor Central vs Amazon Seller Central: Which is Right for You?

Amazon Product Launch 

  • Product launch best practices
  • Winning the Buy Box: proven methods
  • Avoiding price war with product differentiation
  • Amazon product repricing to maximise sales

Keyword Research Best Practices 

  • Finding the right keywords for your product
  • Amazon keywords tools
  • Competitor keyword analysis 

Account Suspension 

  • Some of the common reasons for Account suspension
  • Creating an appeal to reinstate your account 

Amazon Retail Analytics 

  • Seller Central Business Report Analytics
  • Vendor Central Retail Analytics 

Getting started with advertising campaigns 

  • Live Demo: Sponsored Product Ads ( SPAs) 
  • Keywords Types Broad, Phrase, Exact Match
  • Automatic Campaigns vs Manual Campaigns

Amazon Advertising without Keywords 

  • Product Target Ads
  • Category Target Ads 

Advertising Reporting 

  • Understanding Amazon PPC Metrics
  • Analysing Advertising with a search term and placement reports 
  • The most important KPIs

Optimising Campaigns Performance 

  • Managing Bids
  • Negative keyword best practices
  • Bid strategy to increase sales
  • Creating Portfolio for your products
  • Bid strategies

Amazon Advertising – Sponsored Brand Ads ( SBAs)

  • Live Demo: Sponsored Brands Ads
  • Optimising Sponsored Brands
  • Sponsored Brands reports 

Amazon Advertising – Sponsored Display Ads ( SDAs) 

  • Live Demo: Sponsored Display Ads
  • Optimising Sponsored Display Ads 

Amazon Productivity Tools

  • Introduction to Amazon productivity tools

Process-driven Amazon Advertising Ads checklist for marketers

Enhance your brand on Amazon

  • Amazon A+ best practices
  • Amazon Store design best practices
  • Amazon store traffic analytics

Listen to Training Taster Podcast

 

Hear more about the course including what it will cover and who should attend from our trainer in our taster podcast episode.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

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