Marcos has extensive experience in the SEO world and loves anything digital, from marketing to video games. In his role as SEO analyst at SiteVisibility, planning international migrations and monitoring core web vitals issues on mobile websites are just some of his daily tasks. He spends his spare time writing, reading and, more often than not, trying new food!
Who should attend this course?
This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.
By the end of this session you will be able to have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
What is SEO?
Introduction to SEO
How do Search Engines work?
How do people search online
Key elements of SEO
Crawling your site
HTTP Response codes
Robots Meta Tags
Page Speed (Core Web Vitals)
On page elements (Titles, Meta Descriptions, Headings…)
On page content
Images & Videos
Links and Off Site SEO
How to get links from other websites
How to produce linkable content
Good links vs Toxic links
Reviewing your backlink profile
Other SEO Areas
Introduction to International SEO
Introduction to Local SEO
Introduction to Mobile SEO
How to resolve Google Penalties
My rankings are dropping, why?
Misconceptions about rankings
How SEO is related to other Digital Marketing areas
Creating an SEO strategy
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.