Date Location Price
10am - 4.30pm October 5, 2022 Brighton £765 £680 - Early Bird Register
10am - 4.30pm November 25, 2022 London £600 £500 - Early Bird Register

Your Trainer

Adam Lee

Adam Lee

No Pork Pies
@noporkpies

Meet your trainer

Adam has worked in Marketing for 18 years with a specialist focus on Digital for the last 15.
He worked as an SEO analyst at the leading SEO agency in the UK on some of the biggest SEO accounts in the country, before moving to a London agency to become Head of SEO.

In 2009 Adam setup his own Digital Agency focused on SEO, PPC, Social, CRO and User Experience.
He’s worked for big brands such as GiffGaff, Claims Direct, Virgin Holidays and many more, winning the CIM Marketing Excellence award in 2019.

He is also the CTO of Mozillion, a new mobile phone marketplace.

Who should attend this course?

This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.

By the end of this session you will be able to have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Content

What is SEO?
Introduction to SEO
How do Search Engines work?
How do people search online
Key elements of SEO
Common obstacles

Technical SEO
URL structure
Crawling your site
HTTP Response codes
Sitemap.xml
Robots.txt
Robots Meta Tags
Canonical Tags
Page Speed (Core Web Vitals)

Content SEO
Keyword Research
Keyword Intent
On page elements (Titles, Meta Descriptions, Headings…)
On page content
Topical Analysis
Rich Snippets
Images & Videos

Links and Off Site SEO
Internal links
External links
Mega Menus
How to get links from other websites
How to produce linkable content
Good links vs Toxic links
Reviewing your backlink profile
Disavow links

Other SEO Areas
Introduction to International SEO
Introduction to Local SEO
Introduction to Mobile SEO

How to resolve Google Penalties

My rankings are dropping, why?

Monitor Rankings
Misconceptions about rankings

How SEO is related to other Digital Marketing areas

Creating an SEO strategy

Q&A

Register - Brighton Session Register - London Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)
Jon Sharman

Jon Sharman
SEO Specialist, Life Science Group

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

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