Who should attend this course?
This course is designed for those who are interested in learning about behavioural sciences and how they can be practically applied to their digital marketing, to create measurable activity that’s rooted in understanding more about your customers.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Marketing and behavioural sciences go hand-in-hand – by understanding more about the behaviours of your audience and the audience themselves, you can implement marketing activity that is not only going to be more impactful, but also can really benefit your customers.
This course combines theoretical learning with lots of practical exercises, meaning you will finish the day with more knowledge around behavioural sciences but also the framework and practical tools that you can start to apply to your thinking and activity straight away.
Centred around a behavioural change process, attendees will be introduced to some of the key topics related to behavioural sciences, plus a series of recognised models that are used by Governments, Public Health organisations and brands across the world to help shape behaviour.
The day’s course content will include:
How humans make decisions
- System 1/System 2 thinking
- Cognitive Biases
- Nudge Theory
What is behavioural science and why is it good for marketing?
- Examples of good use of behavioural science in practice
- A note on ethics
The behavioural change process
- Identifying the behaviour to change
- Understanding your audience with the COM-B model
- Creating interventions and solutions with the COM-B and EAST models
- Implementing, testing and refiningThe training will include a mixture of theoretical learning and also practical exercises, where attendees will work in groups to practice what they are learning at key stages of the behavioural change process.
What you’ll gain from this course
Attending this course will allow attendees to:
- Understand how behavioural science and marketing work together
- Learn more about human behaviour
- Get introduced to some of the most popular behavioural science theories and models
- Learn a practical behavioural change framework
- Understand the differences between ‘good’ and ‘bad’ behavioural science applications.
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.