If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
What does the course cover?
In this session, we want you to take a detailed look into your own brand and how hard it’s working for your business. While learning from real world examples of brands getting it right, and those…with room for improvement!
We’ll get you thinking about your entire customer experience, from your visual identity, website, social media and content, right through to the day to day; your message, how employees talk about your business, and ultimately the way your clients perceive you.
We’ll discover how this feeds into your marketing efforts, and how to build a strategy based around brand insights to reach the audience you want to engage.
Everything is brand.
• The fundamentals of a successful brand
• How to analyse your existing brand, exposing strength’s and weaknesses
• How other brands are getting it right, and how not to use your brand
• How to embrace your visual identity
• How you can use your discoveries to influence your brand strategy
What is a brand
• What is a brand
• Why it’s important
• Important lessons from other brands
Analysing and building upon your brand
• Analysing your brand
• Tailoring content to your audience (building audience personas)
• Building brand advocacy from within
• Embracing your brands visual identity
Building a marketing strategy based on your brand
• Using your discoveries to create a brand marketing strategy
• Rolling out your strategy consistently & measuring results
• Gaining exposure and building your brands presence
• Growing your brand long term
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.