Joe’s digital experience extends back to Alta Vista, dial-up and fat monitors. He has worked for both major publishers, agencies and client side for start ups and major PLCs and has an holistic approach based on his experience of traffic driving disciplines like digital advertising and SEO, and extensive site-side experience of UX and conversion topics
Who should attend this course?
Our CRO training workshop is perfect for you if you have a broad background and understanding of digital marketing and want to improve your understanding of how to get more conversions from the traffic that you already have coming to your site. While it’s pretty comprehensive, it’s not intended for people who are already advanced and confident in CRO. That being said, if you are experienced but still want to come along, it will be a really hands-on course that will give you space to focus on problem-solving conversion issues on your site, and an opportunity to talk with other marketers facing similar challenges.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Everyone knows we should spend more time working to make more of the traffic we already have, but CRO has a steep learning curve. This practical course is here to help you decide what to test, be confident in conducting those tests and ultimately make more money from your website without any more traffic.
Detailed Course Outline:
The plan for the day is for everyone to complete a usability test on your website, review that test, assess the analytics, and then come up with a detailed test plan and wireframe that you can take back to the office and implement.
The topics that we’ll cover throughout the course of the day that will help you complete this task include:
- A/B testing
- Multi-variant testing
- Checkout process best practice
- Analytics (how best to measure CRO)
- User testing
- Buying psychology
- Funnel analysis (particularly on form fields)
- Knowing what to test
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.