Duncan is a digtal marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance
He believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.
Who should attend this course?
Our CRO training workshop is perfect for you if you have a broad background and understanding of digital marketing and want to improve your understanding of how to get more conversions from the traffic that you already have coming to your site. While it’s pretty comprehensive, it’s not intended for people who are already advanced and confident in CRO. That being said, if you are experienced but still want to come along, it will be a really hands-on course that will give you space to focus on problem-solving conversion issues on your site, and an opportunity to talk with other marketers facing similar challenges.
What you'll need to bring along
Bring your laptop and ideally a smart phone. Don’t forget your login details to your web analytics package (eg Google Analytics, Adobe Analytics etc) if you use one.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
This course will give you the skills to identify where on your website the biggest opportunities to improve conversion can be found. It will enable you to diagnose precisely what needs to be improved, and how to do it. You’ll then learn how to properly test your ideas to find guaranteed uplift in your site’s performance.
You’ll end the day with a solid plan of action and lots of optimisation ideas you can apply right away.
Detailed Course Outline:
The topics that we’ll cover throughout the course of the day that will help you complete this task include:
Calculating site leakage and opportunity size
Stakeholder & customer service team interviews
Creating and running an A/B testing plan
Interpreting results and reporting impact
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.