Date Location Price
On demand Online £300 Register
March 30, 2021 Online £540 Register
June 29, 2021 Brighton £700 £600 - Early Bird Register

Your Trainer

Meet your trainer

Emily set up Write My Site at the age of 24 when she spotted a gap in the market for a company that could write copy that both people and search engines would love. Notwithstanding the seismic changes that have swept the digital landscape since 2006, this premise remains just as relevant today. She currently divides her time between overseeing our consultancy’s projects and delivering bespoke, best practice copywriting training. Emily also runs the Copywriting for SEO course at brightonSEO, Europe’s largest Search Marketing conference.

Who should attend this course?

This course is perfect for any copywriter wanting to gain a good overview of what is required to write Google-friendly copy.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist. This intensive one-day workshop will enable you to make immediate improvements to the copy on your website, blog, email campaigns and social media pages. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.

brightonSEO Online Academy

Detailed Course Outline:

This self-paced online workshop will show you how to make immediate copy improvements to your website to position it for success in Google’s search results pages.

You’ve got a stubbornly high bounce rate. You don’t know how to write copy that makes you stand out – and Google doesn’t seem to know that you exist. This self-paced online workshop will enable you to make immediate improvements to the copy on your website. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.

Course content

Created by Emily Hill, who founded of one of the UK’s most established copywriting companies, this self-paced workshop is structured over four sessions:

Session 1: Introduction to SEO copywriting

  • What is SEO copywriting?
  • Old-school vs modern SEO copywriting
  • User intent and why it matters
  • What does Google want from us?
  • All about natural language processing

Session 2: Creating a keyword strategy

  • Why keywords matter at all
  • The three main types of search query
  • Creative keyword research
  • Keyword mapping and avoiding keyword conflict

Session 3: Best practice SEO copywriting techniques

  • The three key principles of best practice SEO copywriting
  • Engagement, engagement, engagement
  • Writing Google-friendly headlines
  • Best practices for meta titles and descriptions
  • Getting into Featured Snippets

Session 4: Putting it all together

  • SEO content planning
  • Why Google cares about links and brand mentions
  • What to do about duplicate content
  • Measuring your copy’s performance

Each session comprises a series of short instructional videos, followed by practical exercises and recommendations for further reading.

Who this course is for?

This course is perfect for any copywriter wanting to gain a good overview of what is required to write Google-friendly copy.

Listen to Training Taster Podcast

 

Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Online Session Register - Online Session Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)
Jon Sharman

Jon Sharman
SEO Specialist, Life Science Group

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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