Emily set up Write My Site at the age of 24 when she spotted a gap in the market for a company that could write copy that both people and search engines would love. Notwithstanding the seismic changes that have swept the digital landscape since 2006, this premise remains just as relevant today. She currently divides her time between overseeing our consultancy’s projects and delivering bespoke, best practice copywriting training. Emily also runs the Copywriting for SEO course at brightonSEO, Europe’s largest Search Marketing conference.
Who should attend this course?
This course is perfect for any marketers who want to step up their copywriting game. It will be a hugely valuable course for copywriters who want to better understand the relationship between on-site copy and SEO and digital marketing, as well as understand how analytics can help you assess and improve your copy.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist. This intensive one-day workshop will enable you to make immediate improvements to the copy on your website, blog, email campaigns and social media pages. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.
Detailed Course Outline:
This self-paced online workshop will show you how to make immediate copy improvements to your website to position it for success in Google’s search results pages.
You’ve got a stubbornly high bounce rate. You don’t know how to write copy that makes you stand out – and Google doesn’t seem to know that you exist. This self-paced online workshop will enable you to make immediate improvements to the copy on your website. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.
Created by Emily Hill, who founded of one of the UK’s most established copywriting companies, this self-paced workshop is structured over four sessions:
Session 1: Introduction to SEO copywriting
- What is SEO copywriting?
- Old-school vs modern SEO copywriting
- User intent and why it matters
- What does Google want from us?
- All about natural language processing
Session 2: Creating a keyword strategy
- Why keywords matter at all
- The three main types of search query
- Creative keyword research
- Keyword mapping and avoiding keyword conflict
Session 3: Best practice SEO copywriting techniques
- The three key principles of best practice SEO copywriting
- Engagement, engagement, engagement
- Writing Google-friendly headlines
- Best practices for meta titles and descriptions
- Getting into Featured Snippets
Session 4: Putting it all together
- SEO content planning
- Why Google cares about links and brand mentions
- What to do about duplicate content
- Measuring your copy’s performance
Each session comprises a series of short instructional videos, followed by practical exercises and recommendations for further reading.
Who this course is for?
This course is perfect for any copywriter wanting to gain a good overview of what is required to write Google-friendly copy.
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Online Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.