You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist. This intensive one-day workshop will enable you to make immediate improvements to the copy on your website, blog, email campaigns and social media pages. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.
This course is available online via the brightonSEO online academy.
Detailed Course Outline:
Led by Emily Hill, who founded of one of the UK’s most established copywriting agencies, the Copywriting for SEO workshop is structured into 3 parts:
Part 1: Make your copy SPARKLE
We’ll start the workshop with an exploration of “SPARKLE”: the 7 principles of best practice copywriting that will underscore our SEO efforts.
Next, we’ll look at how these principles marry up with Google’s Quality Guidelines for websites, and Emily will share some hints and tips to help give your copy that extra nudge up the SERPs.
Part 2: Case study
This is the fun part! We’ll analyse a fictional case study, tear their copywriting efforts to pieces, and then work as a team to rebuild the content.
Part 3: SPARKLE in practice
We’ve learned the principles of best practice copywriting, and now it’s time to see how they apply across different channels and formats, including blogs, social media and email campaigns.
You should finish the Copywriting for SEO workshop with an understanding of:
- The principles of best practice copywriting
- How Google ‘reads’ your content
- Content inspiration – where to find it and what to avoid
- Writing a killer headline (and why it matters)
- Creating content for every stage of the customer journey
- Using Google Analytics to measure your efforts and inform new content
Emily’s training style is very informal, so there are no set Q&A periods. Instead, you’ll be encouraged to ask questions and share your own insights throughout.
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Online Session Register - Online Session