9:30 - 4:00 April 11, 2019Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Stephen drives Growth at data marketing agency Edit, using data science and technology to deliver integrated communications across customer acquisition and retention.

He organises SearchLeeds – a digital marketing conference at Leeds’ first direct arena which attracted 1,500 attendees in its third year.

Stephen mentors communications students at Sheffield Hallam University, where he graduated with an MA in Renaissance Literature

Who should attend this course?

This training session is aimed at agency and in-house marketers who want to understand how to make better use of applying insights and customer data to direct response, engagement and brand marketing efforts.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

This training session will help you make better use of applying insights and customer data to direct response, engagement and brand marketing efforts. Reaching the right people, with the right message, at the right time – particularly with ever-increasing data protection regulations – will be crucial for driving long-term value.

Detailed course outline:

This session will cover:

  • Why CRM is the future of engagement – particularly in search and social
    • Understanding the application of insights – and where best to apply these
    • Mapping your data sources – including those outside of your database
    • Use of research tactics to enhance insights and learning
    • Finding insight in the most unlikely places
  • Asking the honest questions: challenging the role your brand plays in your customers’ lives
  • Getting to the root of acquisition & advocacy; valuable relationships that attract
    • Using CRM to create a value exchange
    • Navigating your data and insights in a regulatory world
    • Understanding the role of a single customer view
    • Tacking what you’re actually providing customers as a value exchange
    • Challenging your benefits from a customer’s perspective
    • Articulation and positioning
    • Efforts required to actually benefit
  • Thinking about your high-level customer journeys
  • Quick wins and where to start establishing your exam question/s
  • Measurement frameworks; where to measure, where to learn, where to infer and the role of hypothesises
  • Using insights and customer data to scenario plan
  • Creative and copy leverage; when and how best to use DR, Brand and engagement tactics
    • Articulation of the role and benefits of each of your channels’ most efficient journeys
    • The role of destination and content
    • Opportunities to enrich your communication and campaign plans
  • Optimising your existing tools, technologies and resources


Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

Sign up to the mailing list for more info about the event
How we use the data in this form.