If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
What does the course cover?
This training session is aimed at agency and in-house marketers who want to understand how to make better use of applying insights and customer data to direct response, engagement and brand marketing efforts. Reaching the right people, with the right message, at the right time – particularly with ever increasing data protection regulations – will be crucial for driving long term value.
This session would look to cover:
Why CRM is the future of engagement – particularly in search and social
- Understanding the application of insights – and where best to apply these
- Mapping your data sources – including those outside of your database
- Use of research tactics to enhance insights and learning
- Finding insight in the most unlikely places
Asking the honest questions: challenging the role your brand plays in your customers’ lives
Getting to the root of acquisition & advocacy; valuable relationships that attract
- Using CRM to create a value exchange
- Navigating your data and insights in a regulatory world
- Understanding the role of a single customer view
- Tacking what you’re actually providing customers as a value exchange
- Challenging your benefits from a customer’s perspective
- Articulation and positioning
- Efforts required to actually benefit
Thinking about your high-level customer journeys
Quick wins and where to start establishing your exam question/s
Measurement frameworks; where to measure, where to learn, where to infer and the role of hypothesises
Using insights and customer data to scenario plan
Creative and copy leverage; when and how best to use DR, Brand and engagement tactics
- Articulation of the role and benefits of each of your channels’ most efficient journeys
- The role of destination and content
- Opportunities to enrich your communication and campaign plans
Optimising your existing tools, technologies and resources
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.