Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places.
She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.
Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.
Who should attend this course?
This course is aimed at people with a good foundation and all-round understanding of digital marketing who want to learn how digital PR can be used to build quality links. It’s also a perfect refresher for Digital PR teams to keep up to date with industry best practice, and gain some new tools and tactics to take back to the office.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Since Google rolled out the Penguin update and manual penalties, SEOs have had to find new ways to generate links that will still have an impact. The way to do this is through creativity and utilising some old school PR tactics that will generate natural links from media sites.
Those responsible for generating links need to understand how SEO, PR and Content Marketing come together to be able to acquire natural links that will stand the test of time.
Detailed Course Outline:
In this session we will run through everything you need to know to devise a successful link acquisition/ Digital PR strategy – from how Google views links, to how you can work with journalists, how to come up with ideas and seed them and finally how to report on them.
You’ll come away from the session confident in devising your own strategy and campaigns and armed with some ideas to go as soon as you get back to the office.
These are the specific topics that we’ll cover throughout the day:
State of the industry
- Google’s view of link building
- Importance of link building in SEO
What journalists want
- Case studies of campaigns that generate links from different types of media from nationals to regionals to trade
- Tools we use to research for campaign planning
- Brainstorming tips and techniques
- Testing ideas will work
- On-site best practice
- Press release writing
- Tools for creation
- Site quality checks
- Examples of good and bad outreach
- How to build relationships with journalists
Monitoring and reporting
- Tools we use to monitor campaigns while live and report once complete
- Advice on how and what to report on beyond just link numbers
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Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.