Who should attend this course?
This course is aimed at people with a good foundation and all-round understanding of digital marketing who want to learn how digital PR can be used to build quality links. It’s also a perfect refresher for Digital PR teams to keep up to date with industry best practice, and gain some new tools and tactics to take back to the office.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
The world of link building has been turned upside down over the past few years, mainly due to the fact Google have been manually intervening to detect and penalise link spam. In order to develop a solid link acquisition strategy, it is vital that you understand these changes and work towards a more user-driven strategy.
Creativity and data are going to be key to link acquisition in the coming years. Understanding how to integrate your SEO knowledge with other marketing practices is the only true way to acquire natural links that will stand the test of time.
Detailed Course Outline:
In this session, we will take a look at the various updates Google have rolled out in an attempt to understand what they are trying to achieve; this will help us identify key areas to avoid with our strategy. We will then take a look at how we can proactively future proof and strengthen our link profile in order to drive more visibility.
These are the specific topics that we’ll cover throughout the day:
- Google & link building
- Getting your house in order: cleaning up your link profile, overview of algorithmic and manual penalties, negative SEO
- Our approach and the current state of link building/Digital PR: what makes a good link, how important is link building, PR & SEO – what journalists/bloggers want
- Types of campaigns: what assets/content can you create, what works
- On-site best practice for campaigns: where and how to place them on the site to maximise link equity
- What clients want: how to overcome silos internally
- Traffic driving (aside from links): organic and paid social, native advertising, social influencers
- Site & link quality
- Case studies of successful campaigns
- Tips for working with journalists/bloggers: what they want, good and bad outreach email examples
- Tools and resources: media databases, reporting tools, content inspiration
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Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.