9:30 - 4:00 September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Dorothy Agnew is a partner and solicitor in Moore Blatch’s commercial team. Dorothy specialises in data protection, technology and intellectual property law. Her clients range from start-ups to multinationals and public sector organisations and she helps clients to negotiate and draft a wide range of complex commercial/technology contracts.

Who should attend this course?

This course is aimed at anyone who wants to better wrap their head around GDPR and what processes you’ll need to change, or implement, in your business to ensure that you’re compliant.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

On 25 May 2018 the largest ever overhaul of data protection laws took effect.  The changes have affected any organisation that stores and uses data about individuals, so marketing is a key area that has been, and will continue to be impacted in a major way. This course will explain the key changes flowing from the General Data Protection Regulation and will equip you with some of the skills to make sure your business is GDPR compliant.

Detailed Course Outline:

This GDPR for marketers training course is going to be a jam-packed day, and we’ll make sure that we cover the following topics and ensure you leave confident in knowing what your responsibilities are with the new laws which have effect:

  • Overview of the key changes introduced by the GDPR and the impact of the Data Protection Bill.
  • Deciding which fair processing condition applies to your processing.
  • Consent – have we secured valid consent? Tips/techniques for securing valid consent and drafting consent wording.
  • Use of profiling for marketing purposes
  • Do I need to carry out a privacy impact assessment?
  • Anonymous data – Is our data truly anonymous? GDPR requirements for pseudonymous data.
  • Accountability – practical ways of demonstrating compliance.
  • How to conduct an audit of your data estate.
  • Data processors – do we need a data processor agreement? What terms do we need to include?
  • Data Protection Officers – do we need one? Who can it be and what will they do?
  • Data Subjects’ Rights – dealing with the enhanced right of subject access. How does the right to be forgotten work in practice?
  • Our business has had a personal data breach! – what are our notification obligations?

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Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

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