Dorothy Agnew is a partner and solicitor in Moore Blatch’s commercial team. Dorothy specialises in data protection, technology and intellectual property law. Her clients range from start-ups to multinationals and public sector organisations and she helps clients to negotiate and draft a wide range of complex commercial/technology contracts.
Who should attend this course?
This course is aimed at anyone who wants to better wrap their head around GDPR and what processes you’ll need to change, or implement, in your business to ensure that you’re compliant.
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On 25 May 2018 the largest ever overhaul of data protection laws took effect. The changes have affected any organisation that stores and uses data about individuals, so marketing is a key area that has been, and will continue to be impacted in a major way. This course will explain the key changes flowing from the General Data Protection Regulation and will equip you with some of the skills to make sure your business is GDPR compliant.
Detailed Course Outline:
This GDPR for marketers training course is going to be a jam-packed day, and we’ll make sure that we cover the following topics and ensure you leave confident in knowing what your responsibilities are with the new laws which have effect:
- Overview of the key changes introduced by the GDPR and the impact of the Data Protection Bill.
- Deciding which fair processing condition applies to your processing.
- Consent – have we secured valid consent? Tips/techniques for securing valid consent and drafting consent wording.
- Use of profiling for marketing purposes
- Do I need to carry out a privacy impact assessment?
- Anonymous data – Is our data truly anonymous? GDPR requirements for pseudonymous data.
- Accountability – practical ways of demonstrating compliance.
- How to conduct an audit of your data estate.
- Data processors – do we need a data processor agreement? What terms do we need to include?
- Data Protection Officers – do we need one? Who can it be and what will they do?
- Data Subjects’ Rights – dealing with the enhanced right of subject access. How does the right to be forgotten work in practice?
- Our business has had a personal data breach! – what are our notification obligations?
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