“How to use, analyse and action your data in GA4.”
Meet your trainer
Daniel is a Lead Analytics Consultant at Measurelab and has been working in marketing analytics for 10+ years. He is a seasoned analytics trainer, co-host of the podcast The Measure Pod and overall analytics enthusiast.
Who should attend this course?
This course is designed for anyone who uses (or intends to use) Google Analytics 4 a their primary analytics tool on their websites and/or apps. You don’t have to have used GA4 before, but some experience or awareness of Universal Analytics would give you a good head start.
What you'll need to bring along
It would be great if all the attendees already had GA4 implemented on their websites and/or apps, and have access to GA4 before the session starts. If they don’t, there is a demo account they can access.
What to expect
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
In this one-day training course, we’ll cover what GA4 is, how it works and how to make the most out of all it’s features.
At the end of the course, you will have all the tools you need to confidently use GA4 for measuring your websites and apps, know where to go to get familiar data, and a few ways you can take action on it too!
No prior GA4 experience needed!
The course is divided into 4 distinct topics, which build upon each other to cover as much ground as possible whilst still keeping it grounded in practical examples and use cases. There are breaks in-between each topic, and a Q&A session at the end to go over any questions or additional content or concepts not touched on in the course.
1) GA4 Fundamentals
– How Google Analytics 4 works
– Account structure and setup
– Using the interface
– Sessions and timeouts
2) GA4 for marketing analytics
– Tracking marketing links
– Standard marketing reports
– Attribution modelling
– Advanced marketing reports
3) GA4 for behavioural analytics
– Event reporting
– Page reports
– Event customisation
– Funnel and path explorations
4) Analysis and activation in GA4
– Creating and using Audiences
– Building explorations
– Segments
– Activation techniques
Q&A
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We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.
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