Date Location Price
10am-4.30pm June 10, 2022 London £600 Register
10am-4.30pm October 5, 2022 Brighton £680 £595 - Early Bird Register
10am-4.30pm November 25, 2022 London £600 £500 - Early Bird Register

Your Trainer

Meet your trainer

Daniel is a Lead Analytics Consultant at Measurelab and has been working in marketing analytics for 10+ years. He is a seasoned analytics trainer, co-host of the podcast The Measure Pod and overall analytics enthusiast.

Who should attend this course?

This course is designed for anyone who uses (or intends to use) Google Analytics 4 a their primary analytics tool on their websites and/or apps. You don’t have to have used GA4 before, but some experience or awareness of Universal Analytics would give you a good head start.

What you'll need to bring along

It would be great if all the attendees already had GA4 implemented on their websites and/or apps, and have access to GA4 before the session starts. If they don’t, there is a demo account they can access.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

In this one-day training course, we’ll cover what GA4 is, how it works and how to make the most out of all it’s features.

At the end of the course, you will have all the tools you need to confidently use GA4 for measuring your websites and apps, know where to go to get familiar data, and a few ways you can take action on it too!

No prior GA4 experience needed!

Course content

The course is divided into 4 distinct topics, which build upon each other to cover as much ground as possible whilst still keeping it grounded in practical examples and use cases. There are breaks in-between each topic, and a Q&A session at the end to go over any questions or additional content or concepts not touched on in the course.

1) GA4 Fundamentals
– How Google Analytics 4 works
– Account structure and setup
– Using the interface
– Sessions and timeouts

2) GA4 for marketing analytics
– Tracking marketing links
– Standard marketing reports
– Attribution modelling
– Advanced marketing reports

3) GA4 for behavioural analytics
– Event reporting
– Page reports
– Event customisation
– Funnel and path explorations

4) Analysis and activation in GA4
– Creating and using Audiences
– Building explorations
– Segments
– Activation techniques


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Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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