9.30am to 4.00pm September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

Nikki is a Digital Analyst at Rocketmill and also the founder of Future Insight Analytics and specialises in training Google Analytics, Google Tag Manager & Digital Marketing.

Who should attend this course?

This course is specifically designed for marketers with no prior experience of GA. If you’re confident working your way around the platform and want to take your understanding of GA to the next level we recommend checking out our Advanced GA course instead.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Hands-on and specifically designed for GA newbies, in this course you’ll learn Google’s best practice for setting up, getting around, managing and reporting on your GA account. By the end of the day, you’ll have the basics down and be comfortable using this industry-standard analytics tool.

Detailed Course Overview:

Bring your laptop, we’ve got coffee. Here are the key sections:

  • Objectives
  • Governance
  • Planning
  • Structure
  • Setup
  • Reports
  • Resources

10:00 – 11:30 Orientation

  • Objectives – how GA works, who it’s for and what it can do
  • Governance – We’ll cover GA Account ownership and management, User Access and essential documentation to safeguard your data
  • Planning – An introduction to Analytics Measurement. Here you’ll begin to define what success looks like (for you) and avoid ending up lost in a GA data forest. Less is more.
  • Getting around the GA Interface – Key reports, how to find them and how to use GAs tools to drill down deeper into your data

11:30 – 11:45 Coffee Break

11:45 – 13:00 Account Set Up 1

  • Account Structure – How GA fits together: Accounts, Properties, Views, Filters, Goals, E-commerce, Segments and other key terminology
  • Account Setup – You’ll be learning the 9 simple steps to setting up GA like a pro. We’ll walk you through setting some of these up on your own GA Account.

13:00 – 14:00 Lunch

14:00 – 16:00 Account Set Up 2 / Reporting

  • Campaign Tagging Primer – How to track emails, social, other digital channels not tracked out of the box in GA
  • Account Reporting – Key reports including E-commerce, Goals, Devices, Channels, Campaigns, Goals, Landing Pages
  • Account Reporting – You’ll find out how to (and be adding) Custom Dashboards and Custom Reports too
  • GA Resources – a ton of useful, actionable resources to enable you to gracefully move from hero to analytics ninja
  • Q&A – Your chance to ask any GA questions


Register - Brighton Session

Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

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