Al is a digital analyst and founder of So What Analytics, a digital analytics consultancy. Al has 20 years digital marketing and e-commerce experience working with brands such as House of Fraser, Ryman, MTV, RSPB, LK Bennett and VictoriaBeckham.com
Al specialises in the Google Stack toolset: Google Analytics, Google Tag Manager, BigQuery, Google Cloud Platform and more recently Google Data Studio – helping clients to implement these tools as well as create reports, analysis and business insights
Who should attend this course?
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Google Tag Manager is not just a shiny tool for nerds. We ALL need to use it. This short course will teach you the fundamentals you need to know with no prior coding knowledge at all.
Detailed Course Outline:
Having done this course you’ll be able to speak confidently about what you need GTM to do and how to do it. You’ll be able to set up your marketing tags without calling on developers. You’ll be comfortable with GTM vocabulary and you’ll have the confidence to safely and reliably add the tags you need to your website.
- What is a Tag Management System?
- What is Google Tag Manager?
- Why use a Tag Management System?
- Creating a GTM account and containers
- Deploying GTM on your site
- The GTM User Interface
- GTM User Management and Security
- Tags, Triggers and Variables
- Auto Event Tracking
- Google Tag Manager and Google Analytics
- Customising your GA tags including:
- Custom Dimensions
- Custom Metrics
- Content Groupings
- Cross Domain Tracking
- What is a dataLayer?
- Why use a dataLayer?
- Introducing the GTM dataLayer
- Some GTM dataLayer examples
- Using the GTM dataLayer with GTM
- GTM and GA’s Enhanced Ecommerce
- Creating an end-to-end analytics testing platform
- Debugging and Publishing:
- Preview and Testing
- Versions and Environments
- Debugging with the Console/3rd party tools
- Beyond the basics: What to do next?
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Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.