Gerry has been in the industry for over 20 years: with a background in development, he transitioned to technical marketing leading on SEO, analytics and other digital growth strategies within the digital space, including three agencies, the government and corporations such as the BBC. More recently he spent 4 years client-side at Just Eat, before joining Rise At Seven as the SEO Director. An international conference speaker and often found on webinars, Gerry is also a co-founder of the Take It Offline events. Find him on Twitter @dergal
Who should attend this course?
This course has been created especially for in-house SEO managers and digital marketing leaders who are looking to establish or strengthen their in-house SEO function.
What you'll need to bring along
You are welcome to bring your laptop, but it’s not necessary.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
The objective of this workshop is to run through the key foundations required to create an environment for in-house SEO success.
Whether you are a small, medium or large business, the techniques covered will be applicable to your situation.
Detailed Course Outline:
Throughout the day we’ll cover the following topics:
- The key internal relationships to drive SEO success
- How to gain internal stakeholder buy-in
- In-house SEO team structure: The tools and software for the job
- Daily / weekly & monthly SEO tasks
- Reporting that works
- SEO competitor analysis
- Working with an SEO Agency
- Advanced in-house SEO techniques
All slides and materials will be shared with attendees after the course.
Listen to Training Taster Podcast
Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.
Register - Online Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.