9.30 to 4.00 April 11, 2019Brighton £600Register

Your Trainer

Meet your trainer

Fernando is actively involved in the search marketing world since 2010, and he is a regular speaker at SEO and digital marketing events worldwide. He specialises in B2B search marketing and lead generation programs. He established the first Influencers department in SEMrush.

Who should attend this course?

This course is aimed at anyone who wants to better understand how influencer marketing can support their digital marketing efforts and, more importantly, learn how to identify and tap into the right influencers for your business. If you have experience in influencer marketing, this course would still make a good refresher and will equip you with some new tools and tactics to take back to the office.

What you'll need to bring along

Your laptop and a charger.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

After this one-day course you’ll be able to confidently identify and tap into influential members of an industry; differentiate between influencers, super fans and connectors; discover the reasons why brands bet on influencer marketing; how you can work with them to support your inbound link building campaigns and how to measure campaign results.

Detailed Course Outline:

We’ve split this course into five different sections:

1. Personal and Corporate Branding Creation

  • Evolution, use and purpose of the different social networks
  • The new professions of Social Media
  • The reasons why influencer marketing is in full growth
  • Difference between an influencer and one who is not
  • Identify content by type and emotional triggers
  • Identify different types of influencers:
  • a) Explore niches for influencers
  • b) Explore B2B niches for brands.
  • Case study of finding profitable niches

2. Making actual contact with influencers

  • Where to find Influencers for your campaigns
  • How to find influencers in networking events
  • Sample outreach templates for influencers
  • Successful campaigns with influencers (Case study)

3. Creative strategies for content creation

  • Content Creation Strategies
  • Search for content trends
  • Case Study: Collaborations with brands
  • How to negotiate a formal contract with an influencer

4. Social Media Tools and CRM

  • Advertising on social networks
  • Tools and how to reach audiences
  • Social media measurement (Cases)

5. Exclusive Survey Results

  • In-depth survey results and insights from 100 real influencers

Listen to Training Taster Podcast


Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.


So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

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