Richard is the Solutions Director at Zazzle and is responsible for the strategy and commercial teams along with the day to day running of the business. With over 10 years client-side experience and 6 years agency side, has a broad knowledge of all things digital but specialises in digital strategy, search, content marketing and CRM.
Abbey has plenty of experience within both B2B and B2C markets, and heads up the content strategy process at Zazzle Media. She ensures clients have detailed insight into both high value audiences and types of successful content. Abbey pulls together pivotal strategies that blend together a focus to hit performance objectives and define tone of voice to engage and excite!
Who should attend this course?
Whether you are from a B2B or B2C background, this course is designed for marketeers who are looking to make their content work harder and squeeze more out of their content strategies.
What you'll need to bring along
We recommend you bring a laptop along for some of the practical exercises.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
This training will look at the importance of understanding both your audience and your marketing objectives, and using this to present content across your digital marketing channels to create a connected and holistic marketing campaign.
The course will cover:
Building Your Content Strategy Foundations
- Setting your content objectives
- Identifying your audience
- Identifying key digital channels
- Conducting meaningful content research
- Keyword research and understanding customer pain-points
Understanding The Marketing Funnel
- Creating journey appropriate content types
- Serving content at the right time in the buying phase
- Creating an ideation brief
- Conducting an ideation session
- Validating content ideas
Content Mapping & Planning
- Integrating your content strategy
- Promotion tactic alignment
- Re-purposing content
Content strategy performance
Register - Brighton Session
Why Train with BrightonSEO
Experts, not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenda
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.