Emily is head of SEO at Oban International, a UK-based marketing agency specialising in international digital, multi-language, multi-market and multi-channel campaigns. She focuses on the development of strategies to help clients such as BBC World Service, De Beers, Speedo and Camper achieve the best results and provide meaningful insights and technical solutions which help them reach their business goals. She has 20 years’ experience in both SEO and IT training.
Who should attend this course?
This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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In our international search workshop, you’ll be taken through the different phases of an international SEO project. Over the course of the day, we’ll explore the criteria, strategies, and specific tactics & tools needed to achieve success in multilingual and multi-country SEO projects.
Detailed Course Outline:
Throughout the day we’ll cover the following topics:
- Identifying markets and opportunities
Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.
- International SEO and Multilingual PPC basics
Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.
- Global search engines and tactics
Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.
- Global site structures and technical considerations
Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.
- Global content marketing and strategies
Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.
- Cultural usability and conversion
Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.