Suzie is the Commercial Director at Oban responsible for client services, new business and project management. She has over 12 years’ digital experience, having previously worked at Rakuten Marketing, iCrossing and Fresh Egg. Suzie has spoken at multiple events in the past, and is looking forward to imparting some International SEO knowledge to those attending.
Colin is an SEO Analyst at Oban International where he works with clients with truly international ambitions for increased visibility and conversions, including Montblanc and Ted Baker. Colin’s day-to-day involves providing insights and recommendations for SEO best practice which take into account the nuances of international search.
Who should attend this course?
This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
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In our international search workshop, you’ll be taken through the different phases of an international SEO project. Over the course of the day, we’ll explore the criteria, strategies, and specific tactics & tools needed to achieve success in multilingual and multi-country SEO projects.
Detailed Course Outline:
Throughout the day we’ll cover the following topics:
- Identifying markets and opportunities
Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.
- International SEO and Multilingual PPC basics
Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.
- Global search engines and tactics
Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.
- Global site structures and technical considerations
Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.
- Global content marketing and strategies
Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.
- Cultural usability and conversion
Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.
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We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.