Date Location Price
TBC Online £500 Register

Your Trainers

Suzie Oakford

Suzie Oakford

Oban International
@ObanIntl

Colin Forrest

Colin Forrest

Oban International

Meet your trainer

Suzie is the Commercial Director at Oban responsible for client services, new business and project management. She has over 12 years’ digital experience, having previously worked at Rakuten Marketing, iCrossing and Fresh Egg. Suzie has spoken at multiple events in the past, and is looking forward to imparting some International SEO knowledge to those attending.

Colin is an SEO Analyst at Oban International where he works with clients with truly international ambitions for increased visibility and conversions, including Montblanc and Ted Baker. Colin’s day-to-day involves providing insights and recommendations for SEO best practice which take into account the nuances of international search.

Who should attend this course?

This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

In our international search workshop, you’ll be taken through the different phases of an international SEO project. Over the course of the day, we’ll explore the criteria, strategies, and specific tactics & tools needed to achieve success in multilingual and multi-country SEO projects.

Detailed Course Outline:

Throughout the day we’ll cover the following topics:

 

  • Identifying markets and opportunities

Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.

 

  • International SEO and Multilingual PPC basics

Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.

 

  • Global search engines and tactics

Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.

 

  • Global site structures and technical considerations

Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.

  • Global content marketing and strategies

Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.

 

  • Cultural usability and conversion

Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.

Register - Online Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)
Jon Sharman

Jon Sharman
SEO Specialist, Life Science Group

BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more.
Stephanie Newton

Stephanie Newton
Content and Community Manager, BrightLocal

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

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