As Head of Creative at Verve Search, Hannah has been responsible for campaigns that have received links on top-tier sites like the BBC, Mashable, the Wall Street Journal & more.
Who should attend this course?
This course is ideal for anyone who wants to better understand links and, more importantly, how to actually go about securing quality links that will actually enhance your site’s link profile. Whilst it’s not aimed specific at advanced digital PRs and marketers who are confident in running campaigns and performing outreach, it would still make a good refresher on best practice and might provide you with some new ideas to take back to your teams and your office.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.
100% Money Back Guarantee
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Don’t expect this to be a day of sitting and listening; This hands-on course goes into the nitty-gritty details of getting links in the current SEO landscape. In addition to the tips, tools, and advice, there will also be a bunch of practical exercises to help you hone your skills and feel confident heading back to the office and running your own, effective link building campaigns.
Detailed Course Outline:
Over the course of the day we’ll cover the following topics:
- How link building has evolved & what a ‘good’ link looks like today
- Why campaigns gain coverage (and why they don’t)
- What journalists & publishers want
- How to identify journalists & publications to target
- How to come up with multiple hooks and angles for individual campaigns
- How to craft an email pitch
- How and when to follow up, & how to deal with objections
- How to find links and unlinked coverage
There’ll be lots of hands-on exercises to build your confidence, and we’ll also have plenty of time for you to ask any questions.
Register - Brighton Session
Why Train with BrightonSEO
Experts Not Trainers
We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Specific, Detailed and Unique
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
You Drive the Agenga
We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.
The Perfect Duration
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
Proper Food & Drink
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.