DateLocationPrice
9:30 - 4:00 September 27, 2018Brighton £600 £500 - Early BirdRegister

Your Trainer

Meet your trainer

As Head of Creative at Verve Search, Hannah has been responsible for campaigns that have received links on top-tier sites like the BBC, Mashable, the Wall Street Journal & more.

Who should attend this course?

This course is ideal for anyone who wants to better understand links and, more importantly, how to actually go about securing quality links that will actually enhance your site’s link profile. Whilst it’s not aimed specific at advanced digital PRs and marketers who are confident in running campaigns and performing outreach, it would still make a good refresher on best practice and might provide you with some new ideas to take back to your teams and your office.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview:

Don’t expect this to be a day of sitting and listening; This hands-on course goes into the nitty-gritty details of getting links in the current SEO landscape. In addition to the tips, tools, and advice, there will also be a bunch of practical exercises to help you hone your skills and feel confident heading back to the office and running your own, effective link building campaigns.

Detailed Course Outline:

Over the course of the day we’ll cover the following topics:

  • How link building has evolved & what a ‘good’ link looks like today
  • Why campaigns gain coverage (and why they don’t)
  • What journalists & publishers want
  • How to identify journalists & publications to target
  • How to come up with multiple hooks and angles for individual campaigns
  • How to craft an email pitch
  • How and when to follow up, & how to deal with objections
  • How to find links and unlinked coverage

There’ll be lots of hands-on exercises to build your confidence, and we’ll also have plenty of time for you to ask any questions.

Register - Brighton Session

Why Train with BrightonSEO

Experts Not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t gotten their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenga

We don’t drive the agenda, you do. Before each training course we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a hand full to offer a bit of diversity and substance to the day, but small enough that the training can remain hands on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

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