DateLocationPrice
9.30 - 4.00 April 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Meet your trainer

Rachel is a Technical SEO & Content Manager at DeepCrawl and an international conference speaker, who spends her time researching and communicating the latest developments in search. Her origins were in the creative space, but her interest in the technical side of SEO was sparked early on. She has since been on a journey to research everything technical, while maintaining a keen interest in the written word, design and user experience. Rachel currently manages the production of white papers and research pieces for DeepCrawl, and is a regular columnist for Search Engine Journal.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

Course Overview

Log files are one of the most valuable yet often overlooked data sources that a technical SEO has at their disposal. Whereas crawling tools will mimic how search engines might crawl through your site and flag any issues they may encounter, log files will show you the exact crawling behaviour of Google, Bing and the other search engines. That is incredibly powerful.

Being able to decipher the information contained within your website’s log files will allow you to make decisions based on real search engine data, not hunches. When you know exactly where to look and what to look for, you can gain insights into how efficiently search engines are able to crawl, the pages they think are the most important, errors they’re encountering with any of your pages resources, and much, much more.

Course Outline

Here are some of the things you’ll learn throughout this highly interactive course:

  • The background on how Google prioritises, schedules and crawls pages, and the algorithms that determine this process.
  • The components of a log file and log file request, and the key elements you should be keeping an eye on.
  • Some of the main log file tools that you can use for your analysis.
  • Identifying the different search engines and bots that visit your site, and how requests are distributed between them.
  • How to track and trend search engine crawl activity and issues over time.
  • How to identify pages that search engines determine as the most important for crawling.
  • Identifying areas of waste and URL duplication on your site that are using up crawl budget.
  • The issue of crawler traps, and how to using log files to spot and fix them.
  • How to use log file data to enhance your 404 error and redirect analysis.
  • Analysing how different content types are visited and handled by search engines over time, such as HTML content, images, JavaScript, and more.
  • Using log files for site speed and performance insights, including identifying pages with large download times and large file sizes.
  • How to identify internal linking and site architecture optimisation opportunities from your log file data.
  • How to layer other data sources such as customer analytics and search data on top of your log files to get a more complete picture of your site’s crawlability, technical health and performance.

At the end of this session, you will have gained a deeper understanding of the different tools and methods for leveraging the multitude of insights than can be gained from log files, and use those findings to enhance the performance your own website.

Register - Brighton Session

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Testimonials

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

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